Our Research

As part of our com­mit­ment to pro­vide HIRI mem­bers with some of the best research, we have part­nered with Trend Hunter, a leader in trend spot­ting, to help iden­ti­fied what are some of the trends that play a role in the home, hous­ing, and home improve­ment. As part of this part­ner­ship, we will be releas­ing a series of reports focus­ing on these trends. Along with the infor­ma­tion itself with­in the report, each one gives an oppor­tu­ni­ty to dig deep­er into the var­i­ous top­ics to relat­ed writ­ings and arti­cles sup­port­ing these trends.

While fre­quent­ly look­ing at Con­trac­tor pur­chas­ing, much empha­sis is giv­en to what pur­chas­es are made. This report takes a step back and exam­ines how Pros are mak­ing the deci­sions on which prod­ucts to buy.

The Home Improve­ment Research Insti­tute (HIRI) com­mis­sioned Deci­sion Ana­lyst to con­duct the 2021 install­ment of the organization’s sur­vey which explores the impact of e‑business on the home improve­ment industry.

In this webi­nar, Arlene Kish of IHS Mark­it will dis­cuss the Cana­di­an econ­o­my and its impact on the home improve­ment mar­ket. Addi­tion­al­ly, Scott Hazel­ton of IHS Mark­it will pro­vide an update to the Cana­di­an Size of the Home Improve­ment Prod­ucts Mar­ket cur­rent esti­mate and forecasts.

The home improve­ment industry’s only prod­uct focused size of mar­ket study.

The Eco­nom­ic & Indus­try Update cov­ers gen­er­al eco­nom­ic data, hous­ing mar­ket data, and home improve­ment mar­ket data.

This report is a joint effort with the NPD Group giv­ing insight into home improve­ment e‑commerce activ­i­ty by track­ing receipt data sub­mit­ted through its Receipt­Pal panel.

Prod­uct cat­e­go­ry info­graph­ics pro­vid­ed to HIRI mem­bers through a spe­cial part­ner­ship with TraQ­line (The Steven­son Company).

This report out­lines the prod­uct pur­chas­es of pro­fes­sion­al con­trac­tors over 11 prod­uct categories.

Sim­i­lar to the HIRI US Ref­er­ence Guide, this report con­tains an overview of sta­tis­tics rel­e­vant to the Cana­di­an home improve­ment market.

Each quar­ter since 2012, the Home Improve­ment Research Insti­tute (HIRI) has sur­veyed approx­i­mate­ly 3,000 home­own­ers for its Home Improve­ment Project Intent Track­ing Sur­vey. The sur­vey asks home­own­ers which of 32 dif­fer­ent home improve­ment project areas (if any) they are plan­ning in the next three months.

Under­stand­ing the mod­ern con­sumer is more than just under­stand­ing their pur­chas­es. To under­stand your poten­tial cus­tomers, you must under­stand the whole shop­ping process.