Home Improvement Quarterly Project Activity Tracker

Under­stand­ing the dynam­ic land­scape of home improve­ment is cru­cial for busi­ness­es and researchers alike. This study aims to gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment ini­tia­tives, shed­ding light on the recent activ­i­ties they have under­tak­en with­in the last 90 days and planned activ­i­ties in the next 90 days. You will see detail on project activ­i­ty by areas of the home, prod­uct cat­e­gories pur­chased, where prod­ucts were pur­chased and more.

The objec­tives of this study are to:

• Gain Insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment initiatives.
• Inves­ti­ga­tion of recent home improve­ment activ­i­ties con­duct­ed with­in the last 90 days.
• Ana­lyze evolv­ing chan­nel behav­iors over time in home improve­ment practices.
• Delve into research pat­terns and influ­en­tial fac­tors shap­ing project and prod­uct pur­chas­ing decisions.
• Under­stand the rea­sons why home­own­ers did not under­take home improve­ment activ­i­ties in the last 90 days.
• Antic­i­pate future home improve­ment endeav­ors by under­stand­ing home­own­ers’ project intentions.