Home Improvement Quarterly Project Activity Tracker

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Under­stand­ing the dynam­ic land­scape of home improve­ment is cru­cial for busi­ness­es and researchers alike. This study aims to gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment ini­tia­tives, shed­ding light on the recent activ­i­ties they have under­tak­en with­in the last 90 days and planned activ­i­ties in the next 90 days. You will see detail on project activ­i­ty by areas of the home, prod­uct cat­e­gories pur­chased, where prod­ucts were pur­chased and more.

The objec­tives of this study are to:

  • Gain Insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment initiatives.
  • Inves­ti­ga­tion of recent home improve­ment activ­i­ties con­duct­ed with­in the last 90 days.
  • Ana­lyze evolv­ing chan­nel behav­iors over time in home improve­ment practices.
  • Delve into research pat­terns and influ­en­tial fac­tors shap­ing project and prod­uct pur­chas­ing decisions.
  • Under­stand the rea­sons why home­own­ers did not under­take home improve­ment activ­i­ties in the last 90 days.
  • Antic­i­pate future home improve­ment endeav­ors by Uun­der­stand­ing home­own­ers’ project intentions.

Download Research Files

PPT Report
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HIRI Quarterly US Project Tracker Homeowner Report Q2 2024
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Cross-tabulations
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HIRI Quarterly US Homeowner Project Activity Tracker Data Table 1 Summary Qtr 2 2024
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HIRI Quarterly US Homeowner Project Activity Tracker Data Table 2 Demographics Qtr 2 2024
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HIRI US Homeowner Project Activity Tracker Data Table 3 Contractor Bldg Products Mort Rate Emp Status Qtr 2 2024
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Data File(s)
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HIRI Quarterly US Homeowner Project Activity Tracker SPSS F Ile Qtr 2 2024
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HIRI US Homeowner Project Activity Tracker Detailed Data File Qtr 2 2024
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