Home Improvement Industry Research

Accord­ing to respon­dents, home­own­ers are still plan­ning home improve­ment projects at high rates — a two-year trend with no signs of a slow­down. We know projects are being planned, but are peo­ple still opt­ing for pro­fes­sion­al help to com­plete those projects in 2021? What oth­er sur­vey find­ings shed light on home­own­ers’ cur­rent approach to home improve­ment projects?

What makes a per­son buy some­thing? We asked home­own­ers how they go about choos­ing home improve­ment prod­ucts and brands and what is impor­tant to them. Field­ed along with our Con­sumer Project Plan­ning sur­vey, this set of ques­tions scratch­es the sur­face of what makes a buy­er tick.

How do home­own­ers use the prod­ucts they are pur­chas­ing is telling in how they are plan­ning to improve their home? This report ana­lyzes the dif­fer­ences in the actions, atti­tudes and demo­graph­ics of those that elect to do home improve­ment projects and prod­uct installs them­selves ver­sus those that hire a Pro.

HIR­I’s Con­trac­tor Top­ic Sur­vey sam­ples pro­fes­sion­al con­trac­tors to bet­ter under­stand data across var­i­ous top­ics of the home improve­ment market.

Jeff Michaels, IPSOS, presents an overview of con­sumer behav­ior in the home improve­ment mar­ket across 19 dif­fer­ent project cat­e­gories. HIR­I’s Project Deci­sion Study pro­vides insights into the deci­sion path of spe­cif­ic home improve­ment project activities.