Our Research

This report presents esti­mates and fore­casts of the mar­ket for home improve­ment prod­ucts in Cana­da. Fore­casts include Con­sumer and Pro­fes­sion­al pur­chase esti­mate, both total and by Province and mer­chan­dise line.

HIR­I’s Con­trac­tor Top­ic Sur­vey sam­ples pro­fes­sion­al con­trac­tors to bet­ter under­stand data across var­i­ous top­ics of the home improve­ment market.

Many indus­tries have been impact­ed neg­a­tive­ly by the pan­dem­ic, but the home improve­ment indus­try has been boom­ing. See HIR­I’s webi­nar where Scott Hazel­ton, IHS Mark­it, pre­sent­ed HIR­I’s fore­casts of the US Size of the Home Improve­ment Prod­ucts Mar­ket and dis­cussed fac­tors dri­ving the increases.

The home improve­ment industry’s only prod­uct focused size of mar­ket study.

Each quar­ter since 2012, Home Improve­ment Research Insti­tute (HIRI) has sur­veyed approx­i­mate­ly 3,000 home­own­ers for its Home Improve­ment Project Intent Track­ing Sur­vey. The sur­vey asks home­own­ers which of 32 dif­fer­ent home improve­ment project areas (if any) they are plan­ning in the next three months. It also explores to what extent they agree with state­ments about their homes and home improve­ment. The goal of these sur­veys is to bet­ter under­stand con­sumer project sentiment.

The effects of COVID have been immense for the remod­el­ing indus­try. This webi­nar presents the find­ings from the HIRI/​Caney Group qual­i­ta­tive study to under­stand the impact of COVID on how fam­i­lies use their homes and the home improve­ment projects they completed.

Shel­ter­ing in place this past year has ele­vat­ed the impor­tance of the home and will reshape con­sumer con­cep­tions and needs for years to come. Our webi­nar, pre­sent­ed in part­ner­ship with NAX­ION, a lead­ing research/​consulting agency, pro­vides high­lights of HIR­I’s Prod­uct Pur­chase Track­ing Study.

See HIR­I’s webi­nar fea­tur­ing Tom Allen, Vice Pres­i­dent at Deci­sion Ana­lyst dis­cussing the rise in first-time buy­ers, why they are tran­si­tion­ing into the hous­ing mar­ket, and the types of remod­el­ing activ­i­ty done by the novice homeowners.

The Gen­er­a­tional Age Group Analy­sis of Home Improve­ment Activ­i­ty is a com­pi­la­tion of infor­ma­tion pulled from mul­ti­ple stud­ies ana­lyz­ing the dif­fer­ent atti­tudes, project activ­i­ty and pur­chase habits of home­own­ers with­in gen­er­a­tional age groups and home improvement.

View HIR­I’s webi­nar where Scott Hazel­ton of IHS Mark­it presents updates to the econ­o­my and home improve­ment prod­ucts mar­ket from the Sep­tem­ber 2020 forecast.

The quar­ter­ly release for the Con­sumer Project Plan­ning in Home Improve­ment Sur­vey tracks project plans on 32 dif­fer­ent home improve­ment project areas. Learn what projects home­own­ers are plan­ning on doing, how they are plan­ning to com­plete them, how much they are plan­ning on spend­ing and more.

Learn what types of homes peo­ple are pur­chas­ing, the types of projects they under­took not only on that new home but any recent­ly sold homes, time­lines, spend and priorities.