Identify Social Media’s Influence on Home Improvement Inspiration and Project Initiation.
Edit
Edit
Social Media Impact
Homeowner Social Media Influence on Home Improvement Shopping Study
Can social media improve homeowner customer acquisition?
The Home Improvement Research Institute (HIRI), with sponsorship from Miller Brooks, conducted the Homeowner Social Media Influence on Home Improvement Shopping Research Study to better understand the evolving role of digital platforms in shaping homeowner behavior.
As social media continues to impact how homeowners gather inspiration, connect with brands, and make purchasing decisions, this study provides valuable insights into the influence of online content and communities across the home improvement journey.
By analyzing homeowner perceptions, trust levels, and spending behaviors, the research sheds light on how social media is transforming the marketplace. The findings aim to equip industry professionals with actionable knowledge to better engage today’s connected homeowners.
Objectives
Evaluate Trust and Influence of Different Content Types and Sources
Determine the Role of Social Media in Homeowner Purchase Decisions
Understand Key Touchpoints and Timing in Social Media’s Influence
Assess the Impact of Social Community Dynamics on Project Engagement
Quantify Social Media’s Impact on Home Improvement Project Spending
Past Iterations
Edit
Related Reports
Not a Member Yet?
Explore free articles, infographics, and webinars to get even more value from HIRI
Enter a valid email address
There was an error
Thanks for subscribing!
Research
Resources
About Us
© 2026 Home Improvement Research Institute. All rights reserved.