Home Improvement Industry Research

Explore how home­own­ers nav­i­gate the omnichan­nel shop­ping jour­ney for home improve­ment prod­ucts and how emerg­ing e‑commerce trends are reshap­ing their path to purchase.

Gain valu­able insights into pro­fes­sion­al con­trac­tors’ pur­chas­ing habits, chan­nel pref­er­ences, and shift­ing sup­pli­er dynam­ics with HIRI’s Con­trac­tor Chan­nel Activ­i­ty Study.

HIRI’s Annu­al Home­own­er Project Activ­i­ty Track­er offers a deep dive into home­own­ers’ moti­va­tions, behav­iors, and future plans, uncov­er­ing what dri­ves project deci­sions and where improve­ments are hap­pen­ing across the home.

Explore HIRI research to learn how con­trac­tors are respond­ing to today’s shift­ing pol­i­cy landscape.

his report presents esti­mates and fore­casts of the mar­ket for home improve­ment prod­ucts in Cana­da. Fore­casts include Con­sumer and Pro­fes­sion­al pur­chase esti­mate, both total and by Province and mer­chan­dise line.

Dis­cov­er the lat­est trends in renter-dri­ven home improve­ment, includ­ing moti­va­tions, project activ­i­ty, and pur­chas­ing behav­ior — learn more.

The His­pan­ic Con­trac­tor Study pro­vides an in-depth analy­sis of the expe­ri­ences, chal­lenges, and oppor­tu­ni­ties faced by His­pan­ic con­trac­tors in today’s evolv­ing con­struc­tion indus­try. Learn more …

See HIR­I’s Sec­ondary Homes report to learn more about moti­va­tions, behav­iors, and deci­sion-mak­ing process­es of home­own­ers who own sec­ondary prop­er­ties, whether used as vaca­tion homes, long-term rentals, or short-term rentals.

See HIR­I’s lat­est research study that takes an in-depth look at the behav­iors, moti­va­tions, and deci­sions shap­ing home improve­ment projects across Canada.

The Recent Homebuyer/​Seller Study eval­u­ates trends in home pur­chas­ing and sales activ­i­ties over time and their impact on home improve­ment projects, mak­ing it a cru­cial resource for the home improve­ment industry.

See HIR­I’s com­pre­hen­sive study that explores the diverse approach­es home­own­ers of dif­fer­ent gen­er­a­tions take towards home improve­ment, repair, and maintenance.

As tech­nol­o­gy advances, its influ­ence extends into every sec­tor, includ­ing home improve­ment, where pro­fes­sion­als are increas­ing­ly adopt­ing inno­v­a­tive tools to enhance their oper­a­tions. See HIR­I’s study to learn the cur­rent state of tech­nol­o­gy adop­tion among home improve­ment professionals.