Home Improvement Industry Research

The Gen­er­a­tional Age Group Analy­sis of Home Improve­ment Activ­i­ty is a com­pi­la­tion of infor­ma­tion pulled from mul­ti­ple stud­ies ana­lyz­ing the dif­fer­ent atti­tudes, project activ­i­ty and pur­chase habits of home­own­ers with­in gen­er­a­tional age groups and home improvement.

Learn what types of homes peo­ple are pur­chas­ing, the types of projects they under­took not only on that new home but any recent­ly sold homes, time­lines, spend and priorities.

Where do con­trac­tors pre­fer to shop for the prod­ucts they use for their projects? Learn more from HIR­I’s 3rd Qtr 2022 Con­trac­tor Top­ic Study.

The Prod­uct Pur­chase Track­ing Study is a com­pre­hen­sive overview of prod­uct pur­chas­es, track­ing inci­dence, spend pur­chase loca­tion, use and more. Detailed reports for 14 prod­uct cat­e­gories are also available.

Under­stand con­sumer pur­chas­ing dynam­ics regard­ing 16 home improve­ment prod­uct cat­e­gories, and how those dynam­ics might have changed com­pared to pri­or years. Areas explored include retail shop­ping activ­i­ty, the aver­age amount spent, retail­er pur­chase rea­son and sat­is­fac­tion, cross-cat­e­go­ry pur­chas­ing and more.

This cus­tom research high­lights the growth of smart home devices and solu­tions, includ­ing the increased val­ue of tech­nol­o­gy, role of the home net­work and Wi-Fi solu­tions, and the impact of the pan­dem­ic on home improve­ments and sec­ond home ownership.

Sup­ply chain con­straints, prod­uct pric­ing and extend­ed time­lines are an ongo­ing prob­lem for Pro con­trac­tors. Learn some insights into what the Pros are see­ing on the ground-lev­el with this release of the Con­trac­tor Top­i­cal survey.

As part of our com­mit­ment to pro­vide HIRI mem­bers with some of the best research, we have part­nered with Trend Hunter, a leader in trend spot­ting, to help iden­ti­fied what are some of the trends that play a role in the home, hous­ing, and home improve­ment. As part of this part­ner­ship, we will be releas­ing a series of reports focus­ing on these trends. Along with the infor­ma­tion itself with­in the report, each one gives an oppor­tu­ni­ty to dig deep­er into the var­i­ous top­ics to relat­ed writ­ings and arti­cles sup­port­ing these trends.

As part of our com­mit­ment to pro­vide HIRI mem­bers with some of the best research, we have part­nered with Trend Hunter, a leader in trend spot­ting, to help iden­ti­fied what are some of the trends that play a role in the home, hous­ing, and home improve­ment. As part of this part­ner­ship, we will be releas­ing a series of reports focus­ing on these trends. Along with the infor­ma­tion itself with­in the report, each one gives an oppor­tu­ni­ty to dig deep­er into the var­i­ous top­ics to relat­ed writ­ings and arti­cles sup­port­ing these trends.

To iden­ti­fy unmet needs in project plan­ning, HIRI con­ducts a bi-annu­al project deci­sion study cov­er­ing 19 dif­fer­ent project cat­e­gories. The sur­veys includ­ed insight­ful ques­tions into con­sumers’ project sched­ules and deci­sion-mak­ing process­es, high­light­ing moti­va­tions for the project, project costs, and roles of house­hold mem­bers and paid professionals.

Many home­own­ers approach their home improve­ment projects with great ambi­tion. Whether they’re skilled with their hands or sim­ply have spare time, the do-it-your­­self approach relies on the home­own­er to tack­le projects with­out out­side help.

As part of our com­mit­ment to pro­vide HIRI mem­bers with some of the best research, we have part­nered with Trend Hunter, a leader in trend spot­ting, to help iden­ti­fied what are some of the trends that play a role in the home, hous­ing, and home improve­ment. As part of this part­ner­ship, we will be releas­ing a series of reports focus­ing on these trends. Along with the infor­ma­tion itself with­in the report, each one gives an oppor­tu­ni­ty to dig deep­er into the var­i­ous top­ics to relat­ed writ­ings and arti­cles sup­port­ing these trends.