Customer Journey

Iden­ti­fy the most val­ued infor­ma­tion sources and resources used by contractors

Ana­lyze the fre­quen­cy and tim­ing of con­trac­tors’ research behav­iors across project phases

Deter­mine con­trac­tors’ sat­is­fac­tion lev­els with the cur­rent avail­abil­i­ty and qual­i­ty of prod­uct information

Seg­ment con­trac­tors by atti­tudes, behav­iors, and firm char­ac­ter­is­tics to iden­ti­fy pat­terns in prod­uct research and selec­tion behaviors

Exam­ine how ven­dor and man­u­fac­tur­er rela­tion­ships influ­ence con­trac­tors’ research, selec­tion, and loy­al­ty, focus­ing on con­nec­tions, pro­grams, and sup­port services