About HIRI Membership

More Members = More Research for You

HIRI exists to serve the research needs of our mem­bers and oper­ates as a non-prof­it, which means that the more mem­bers HIRI has, the more research is able to be con­duct­ed and pro­vid­ed to you, all for a nom­i­nal annu­al fee.

Become a Member

Gain Access to Core Insights Across Three Research Pillars Covering Consumer & Pro Customers

HIRI Market Research Pillars in The Home Improvement Industry

HIRI Members Have Access to On-Demand Data Answering Questions Including:

  1. What key vari­ables are, and will, dri­ve the home improve­ment market?
  2. What are the pri­ma­ry shop­ping and pur­chas­ing behav­iors of Pros and DIYers?
  3. What is the cur­rent — and future — size of the home improve­ment mar­ket gen­er­al­ly and specif­i­cal­ly by cus­tomer type, by trade, by prod­uct cat­e­go­ry, by project type?
  4. What home improve­ment projects are start­ed, when, why, and after what research process?
  5. How, where, and how much are DIY­ers and Pros spend­ing on home improve­ment products?
  6. What fac­tors are dri­ving change in DIY­er and Pro chan­nel pref­er­ences and influ­enc­ing chan­nel selection?
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HIRI delivers data and insights for your entire organization, and not available through any other single source.

HIRI Deliverables Info Graphics Reports Data Files

Perks of HIRI Membership

Join 100+ Lead­ing Com­pa­nies With On-Demand & Unlim­it­ed Access to $1M in Home Improve­ment Indus­try Research When You Become a Member


Unbeat­able Research Value

HIRI func­tions like a co-op, con­duct­ing $1 mil­lion worth of research and shar­ing the costs among mem­bers. This way, every mem­ber gets $1 mil­lion worth of val­ue for sub­stan­tial­ly less than the cost of even just 1 FTE ana­lyst. Sim­ply reach out for specifics on mem­ber dues.


Right Peo­ple, Right Place

HIRI mem­ber­ship is com­prised of top brands and com­pa­nies in the home improve­ment indus­try, includ­ing Home Depot, Lowes, 3M, Ace Hard­ware, Kohler, and more. HIRI mem­bers are able to con­nect with one anoth­er and col­lab­o­rate on com­mon inter­ests. Plus, you get access to the same infor­ma­tion being used by your com­peti­tors, part­ners, and retailers.

Data, On-Demand

HIRI’s research is avail­able 24 hours a day, 7 days a week online. You can log in and pull data at a moment’s notice, whether you need it for a pre­sen­ta­tion, line review, inter­nal meet­ing or prod­uct dis­cus­sion. You nev­er have to wait.

Plus, HIRI mem­ber­ship is at the com­pa­ny lev­el, every indi­vid­ual in cross func­tion­al teams at your com­pa­ny will have on demand access to all research HIRI has ever done, not just the cur­rent year’s research (which includes rough­ly 50 reports annu­al­ly).

Access extends to the reports as well as the raw data. This enables insights teams and ana­lysts to per­form their own tab­u­la­tions with the data sets to answer the press­ing ques­tions lead­er­ship has.


Sup­port Find­ing Answers

HIRI has a full-time staff ded­i­cat­ed to sup­port­ing our mem­bers. We are here to help you locate spe­cif­ic research top­ics or data. And if you want to seg­ment a spe­cif­ic por­tion of an exist­ing report, we can talk to you about that, too.

HIRI Sum­mit | Annu­al Conference

Every year, HIRI con­ducts an annu­al Indus­try Insights Sum­mit that brings togeth­er some of the bright­est minds and lead­ing orga­ni­za­tions in the Home Improve­ment indus­try. An edu­ca­tion­al event, speak­ers present addi­tion­al insights on home improve­ment products/​projects, along with chan­nel and mar­ket dynam­ics and indus­try insights. Learn more about HIRI Summit »

HIRI’s Story

What start­ed in 1981 as a coop­er­a­tive between six of the largest home improve­ment man­u­fac­tur­ers and retail­ers to pro­vide investor edu­ca­tion has evolved into the lead­ing mar­ket research orga­ni­za­tion for over one-hun­dred of the biggest names with­in the home improve­ment industry.

Our goal has always been to pro­vide com­pa­nies of all sizes with action­able resources rang­ing from raw data to digestible exec­u­tive sum­maries to shape their busi­ness decisions.

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Exclu­sive Research
HIRI mem­bers receive $1 Mil­lion of pro­pri­etary research, with rough­ly 50 reports being deliv­ered to mem­bers each year. Stud­ies are geared both to meet the indi­vid­ual needs of mem­bers and to gauge mar­ket trends rel­e­vant to our mem­bers as a whole.

Webi­na­rs & Newslet­ters
A sum­ma­ry of stud­ies is pre­sent­ed by HIRI’s research part­ners via the web. Receive our month­ly news update fea­tur­ing HIRI’s research high­lights along with hot top­ics, addi­tion­al home improve­ment news, and indus­try developments.

Every year, indus­try pro­fes­sion­als gath­er to con­nect with one anoth­er, dis­sect indus­try trends, drill into research, and fore­cast what’s com­ing at the HIRI Summit. 

Be Among Indus­try Lead­ers
HIRI is com­posed of the top retail­ers, man­u­fac­tur­ers, dis­trib­u­tors, pub­lish­ing com­pa­nies, and trade asso­ci­a­tions in the home improve­ment indus­try. With mem­bers from every cor­ner of the home improve­ment mar­ket, we can ensure research that’s essen­tial to keep­ing you in the lead.

Learn more about a HIRI Membership by scheduling a consultation.

Do you want to make informed decisions and help your company grow? Do you want to be confident in the decisions you make? Do you want to know where the industry is headed before your competition?

HIRI’s Leadership

HIRI is mem­ber-led by HIR­I’s Board of Direc­tors. The vision and mis­sion of HIRI is then car­ried out by HIR­I’s Lead­er­ship Team.

Dave King, Executive Director of HIRI

Dave King, Executive Director

Dave has spent the past twen­ty years in the strat­e­gy, research and advanced ana­lyt­ics space, name­ly advanced quan­ti­ta­tive analy­sis. Nine of those years were focused direct­ly in the home improve­ment space as VP of Strat­e­gy, Research & Ana­lyt­ics for Ener­Bank USA (now Regions Bank), a home improve­ment lender. Since he can remem­ber, Dave has been fas­ci­nat­ed by the study of behav­ioral eco­nom­ics and all things hous­ing relat­ed. Dave is proud to be mar­ried to Stephanie and raise his son Aiden, who is 7, and his daugh­ter Addi­son, who is 5. Based in Salt Lake City, you’ll find Dave embrac­ing the out­doors, trail run­ning, ski­ing, and adven­ture motorcycling.

Pam Heidel, Operations Director of HIRI

Pam Heidel, Director of Operations

Pam Hei­del has spent her entire career in the home improve­ment indus­try. Before work­ing as Oper­a­tions Direc­tor of Home Improve­ment Research Insti­tute, she led the research and dig­i­tal team and Gen­er­ac Pow­er Sys­tems and man­aged mar­ket research for Broan-NuTone. Dur­ing her tenure at both Gen­er­ac Pow­er Sys­tems and Broan-NuTone, she served on HIRI’s Board of Directors. 

Stephen Giles, Senior Research Project Director at HIRI

Stephen Giles, Senior Research Project Director

Stephen joined the HIRI team for the oppor­tu­ni­ty to deliv­er high qual­i­ty research to our mem­bers. Stephen earned his under­grad­u­ate and Mas­ter of Busi­ness Admin­is­tra­tion degrees from Troy Uni­ver­si­ty and com­plet­ed a Ph.D. in Busi­ness Admin­is­tra­tion from the Uni­ver­si­ty of South Alaba­ma in 2022.

Since 2006, Stephen spent the major­i­ty of his pro­fes­sion­al career in the bank­ing indus­try, and his most recent role was in mar­ket research for a large region­al bank. In addi­tion to his back­ground in bank­ing, Stephen has served the past 17 years in the Army Nation­al Guard achiev­ing the rank of Lieu­tenant Colonel and is also a grad­u­ate of the Army Com­mand and Gen­er­al Staff College. 

Stephen mar­ried his col­lege sweet­heart in 2003 and has been blessed with three amaz­ing daugh­ters Vic­to­ria, Felic­i­ty, and Carolina.

Thank You to HIRI’s Strategic Partners!

Brunner Logo | HIRI Strategic Partner
Datavations Logo | HIRI Strategic Partner
Yipit Data

At HIRI, we believe in the pow­er of col­lab­o­ra­tion and the strength that diverse per­spec­tives bring to our mem­ber base. As we con­tin­ue our mis­sion to deliv­er insights on home improve­ment, the Strate­gic Part­ner Pro­gram is designed to fos­ter the spir­it of col­lab­o­ra­tion across orga­ni­za­tions to the ben­e­fit of HIRI members.

Learn more about HIR­I’s Strate­gic Partners »

Think You'd Make a Great Strategic Partner for HIRI?

Contact us to talk about becoming one of HIRI's Strategic Partners.