About HIRI Membership

More Members = More Research for You

HIRI exists to serve the research needs of our mem­bers and oper­ates as a non-prof­it, which means that the more mem­bers HIRI has, the more research is able to be con­duct­ed and pro­vid­ed to you, all for a nom­i­nal annu­al fee.

Gain Access to Core Insights Across Three Research Pillars Covering Consumer & Pro Customers

HIRI Members Have Access to On-Demand Data Answering Questions Including:

1. What key vari­ables are, and will, dri­ve the home improve­ment market?
2. What are the pri­ma­ry shop­ping and pur­chas­ing behav­iors of Pros and DIYers?
3. What is the cur­rent — and future — size of the home improve­ment mar­ket gen­er­al­ly and specif­i­cal­ly by cus­tomer type, by trade, by prod­uct cat­e­go­ry, by project type?
4. What home improve­ment projects are start­ed, when, why, and after what research process?
5. How, where, and how much are DIY­ers and Pros spend­ing on home improve­ment products?
6. What fac­tors are dri­ving change in DIY­er and Pro chan­nel pref­er­ences and influ­enc­ing chan­nel selection?

HIRI delivers data and insights for your entire organization, and not available through any other single source.

HIRI’s Story

What start­ed in 1981 as a coop­er­a­tive between six of the largest home improve­ment man­u­fac­tur­ers and retail­ers to pro­vide investor edu­ca­tion has evolved into the lead­ing mar­ket research orga­ni­za­tion for over one-hun­dred of the biggest names with­in the home improve­ment industry.

Our goal has always been to pro­vide com­pa­nies of all sizes with action­able resources rang­ing from raw data to digestible exec­u­tive sum­maries to shape their busi­ness decisions.

Exclu­sive Research
HIRI mem­bers receive $1 Mil­lion of pro­pri­etary research, with rough­ly 50 reports being deliv­ered to mem­bers each year. Stud­ies are geared both to meet the indi­vid­ual needs of mem­bers and to gauge mar­ket trends rel­e­vant to our mem­bers as a whole.

Webi­na­rs & Newslet­ters
A sum­ma­ry of stud­ies is pre­sent­ed by HIRI’s research part­ners via the web. Receive our month­ly news update fea­tur­ing HIRI’s research high­lights along with hot top­ics, addi­tion­al home improve­ment news, and indus­try developments.

Net­work­ing
Every year, indus­try pro­fes­sion­als gath­er to con­nect with one anoth­er, dis­sect indus­try trends, drill into research, and fore­cast what’s com­ing at the HIRI Summit. 

Be Among Indus­try Lead­ers
HIRI is com­posed of the top retail­ers, man­u­fac­tur­ers, dis­trib­u­tors, pub­lish­ing com­pa­nies, and trade asso­ci­a­tions in the home improve­ment indus­try. With mem­bers from every cor­ner of the home improve­ment mar­ket, we can ensure research that’s essen­tial to keep­ing you in the lead.

HIRI’s Leadership

HIRI is mem­ber-led by HIR­I’s Board of Direc­tors. The vision and mis­sion of HIRI is then car­ried out by HIR­I’s Lead­er­ship Team.

	Dave King, Executive Director Dave has spent the past twen­ty years in the strat­e­gy, research and advanced ana­lyt­ics space, name­ly advanced quan­ti­ta­tive analy­sis. Nine of those years were focused direct­ly in the home improve­ment space as VP of Strat­e­gy, Research & Ana­lyt­ics for Ener­Bank USA (now Regions Bank), a home improve­ment lender. Since he can remem­ber, Dave has been fas­ci­nat­ed by the study of behav­ioral eco­nom­ics and all things hous­ing relat­ed. Dave is proud to be mar­ried to Stephanie and raise his son Aiden, who is 7, and his daugh­ter Addi­son, who is 5. Based in Salt Lake City, you’ll find Dave embrac­ing the out­doors, trail run­ning, ski­ing, and adven­ture motorcycling.
	Pam Heidel, Director of Operations Pam Hei­del has spent her entire career in the home improve­ment indus­try. Before work­ing as Oper­a­tions Direc­tor of Home Improve­ment Research Insti­tute, she led the research and dig­i­tal team and Gen­er­ac Pow­er Sys­tems and man­aged mar­ket research for Broan-NuTone. Dur­ing her tenure at both Gen­er­ac Pow­er Sys­tems and Broan-NuTone, she served on HIRI’s Board of Directors.
	Stephen Giles, Senior Research Project Director Stephen joined the HIRI team for the oppor­tu­ni­ty to deliv­er high qual­i­ty research to our mem­bers. Stephen earned his under­grad­u­ate and Mas­ter of Busi­ness Admin­is­tra­tion degrees from Troy Uni­ver­si­ty and com­plet­ed a Ph.D. in Busi­ness Admin­is­tra­tion from the Uni­ver­si­ty of South Alaba­ma in 2022. Since 2006, Stephen spent the major­i­ty of his pro­fes­sion­al career in the bank­ing indus­try, and his most recent role was in mar­ket research for a large region­al bank. In addi­tion to his back­ground in bank­ing, Stephen has served the past 17 years in the Army Nation­al Guard achiev­ing the rank of Lieu­tenant Colonel and is also a grad­u­ate of the Army Com­mand and Gen­er­al Staff College.  Stephen mar­ried his col­lege sweet­heart in 2003 and has been blessed with three amaz­ing daugh­ters Vic­to­ria, Felic­i­ty, and Carolina.

Thank You to HIRI’s Strategic Partners!

At HIRI, we believe in the pow­er of col­lab­o­ra­tion and the strength that diverse per­spec­tives bring to our mem­ber base. As we con­tin­ue our mis­sion to deliv­er insights on home improve­ment, the Strate­gic Part­ner Pro­gram is designed to fos­ter the spir­it of col­lab­o­ra­tion across orga­ni­za­tions to the ben­e­fit of HIRI members.

Learn more about HIR­I’s Strate­gic Partners »