About Us

HIRI's Story

What start­ed in 1981 as a coop­er­a­tive between six of the largest home improve­ment man­u­fac­tur­ers and retail­ers to pro­vide investor edu­ca­tion has evolved into the lead­ing mar­ket research orga­ni­za­tion for over one-hun­dred of the biggest names with­in the home improve­ment industry.

Our goal has always been to pro­vide com­pa­nies of all sizes with action­able resources rang­ing from raw data to digestible exec­u­tive sum­maries to shape their busi­ness decisions.

Why You Should Join HIRI



HIRI func­tions like a co-op, con­duct­ing $1 mil­lion worth of research and shar­ing the costs among mem­bers. This way, every mem­ber gets $1 mil­lion worth of val­ue for an order of mag­ni­tude less. Plus, you get access to all research HIRI has ever done, not just the cur­rent year’s research (which will include over 50 reports in 2021 alone).



HIRI con­tains some of the biggest names in the indus­try (such as Home Depot, Lowes, 3M, Ace Hard­ware, Kohler, and more). Being a mem­ber allows you to con­nect with these com­pa­nies on a com­mon sub­ject. Plus, you get access to the same infor­ma­tion being used by your com­peti­tors, part­ners, and retailers.


HIRI’s research is avail­able 24 hours a day, 7 days a week online. You can log in and pull data at a moment’s notice, whether you need it for a pre­sen­ta­tion, line review, inter­nal meet­ing or prod­uct dis­cus­sion. You nev­er have to wait.



HIRI has a full-time staff ded­i­cat­ed to sup­port­ing our mem­bers. We are here to help you locate spe­cif­ic research top­ics or data. And if you want to seg­ment a spe­cif­ic por­tion of an exist­ing report, we can talk to you about that, too.


Every year, HIRI con­ducts an annu­al Indus­try Insights Sum­mit that brings togeth­er some of the bright­est minds and lead­ing orga­ni­za­tions in the Home Improve­ment indus­try. An edu­ca­tion­al event, speak­ers present addi­tion­al insights on home improve­ment products/​projects, along with chan­nel and mar­ket dynam­ics and indus­try insights.

Here's What You Get with a HIRI Membership

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Exclu­sive Research
HIRI mem­bers receive $1 Mil­lion of pro­pri­etary research, with over 50 reports being deliv­ered in 2021 alone. Stud­ies are geared both to meet the indi­vid­ual needs of mem­bers and to gauge mar­ket trends rel­e­vant to our mem­bers as a whole.

Webi­na­rs & Newslet­ters
A sum­ma­ry of stud­ies is pre­sent­ed by HIRI’s research part­ners via the web. Receive our month­ly news update fea­tur­ing HIRI’s research high­lights along with hot top­ics, addi­tion­al home improve­ment news, and indus­try developments.

Every year indus­try pro­fes­sion­als gath­er to dis­sect trends, describe their research, and fore­cast what’s coming.

Be Among Indus­try Lead­ers
HIRI is com­posed of the top retail­ers, man­u­fac­tur­ers, dis­trib­u­tors, pub­lish­ing com­pa­nies, and trade asso­ci­a­tions in the home improve­ment indus­try. With mem­bers from every cor­ner of the home improve­ment mar­ket, we can ensure research that’s essen­tial to keep­ing you in the lead.

Learn more about a HIRI Membership by scheduling a consultation.

Do you want to make informed decisions and help your company grow? Do you want to be confident in the decisions you make? Do you want to know where the industry is headed before your competition?