Discovering the driving elements users rely on for research and who influences the purchasing decision can be a game-changer for your marketing strategy. Download our infographic to see the project materials purchasing behavior trends for 2021 — the data might just surprise you.
Smart-home technology is a booming industry. To analyze the key players, trends, and channels in this market, Omdia compiled a 2021 State of the Smart Home report for the Home Improvement Research Institute. Read more about the 5 smart home trends moving the market in 2021.
Purchasing behaviors are one important focus within this field of research: When it comes to choosing the brand or type of materials used in a project, who are the decision-makers? How do they shop for these products? See five key takeaways about remodelers and their product purchasing habits
With online shopping being a preferred channel for many homeowners during the pandemic, we looked at how this trend is moving forward, the reasoning for their decision, and the products considered for online purchases. See our infographic to gain insights.
Online purchasing, while bolstered by the pandemic, remains largely consistent with trends tracked in 2019. To examine how the COVID-19 pandemic influenced online purchasing of home improvement products, the Home Improvement Research Institute (HIRI) surveyed 500 qualified respondents.
Over the last decade, the housing market has changed drastically to meet demands in a dynamic social climate. The Home Improvement Research Institute (HIRI) teamed up with Trend Hunter to explore what the future of housing may look like in a world shaped by a growing passion for issues such as climate change, sustainability, and minimalism.
How Often Are Homeowners Hiring Professionals? See HIRI's infographic to learn more.
For two-plus years, more than seven in 10 homeowners have planned projects quarterly. Likely many external factors play a role in the high number of homeowners working on their homes.