Like most things around the beginning of 2021, the outlook for the home improvement market was uncertain. Read more about our top three takeaways from 2021.
Over the past two years, home improvement projects have continued to rise throughout the country. While the industry has benefited from the popularity of these projects, setbacks have taken place to push the industry back. Discover the barriers to home improvement by downloading our infographic.
The Home Improvement Research Institute (HIRI) examined homeowners’ major barriers to completing home improvement projects during this unique time in the industry. Read more about the top challenges we uncovered.
It’s no secret that the past two years have been filled with supply shortages, closed stores, discontinued products and more. Because of this, buyer trends have shifted. It’s important to understand these shifts and also maintain customer satisfaction — while also keeping profitability high. Discover how to create that balance by downloading our infographic.
Typically, the fourth quarter of the year sees less project activity compared to the summer months. However, 2021 ended strong with 76% of homeowners planning on undertaking at least one project in Q4. Read more about results from HIRI's Q4 2021 Consumer Project Planning Study.
After an uptick in 2020, home improvement activity remained strong in 2021. This is great news for professionals in the home and building industry, as consumer activity leads to product purchases and overall market growth. Read more of HIRI's findings from our recent Project Decision Study.
Influencer marketing is a channel that has seen record growth over the past few years. Influencers are individuals that have a large social presence and have built a high level of trust from their followers. This channel has seen record growth over the last two years and has gained traction in the home improvement industry.
Understanding trends around DIY project activity and material availability is important for our industry. See HIRI's infographic to learn more.