The smart home is growing with 37% of all internet connected homes having at least one smart home device. Adoption is predicted to continue to rise as purchase intentions are at an all-time high. However, this increase in popularity has not come without some setbacks for consumers, retailers, and suppliers alike, which pose challenges for brands attempting to emerge in the space.
We’ve analyzed past purchasing trends as well as future market outlooks. Here’s what you need to know about 2023's kitchen cabinet market and project trends.
View consolidated data on homeowners’ bathroom remodeling projects completed compared to what projects they intended to start. Here are some trends to note:
With The Farnsworth Group selected by the HIRI Board to manage HIRI for the foreseeable future and with Dave’s increased involvement, efforts will be about investing more into HIRI members and making a bigger impact in the home improvement industry at large.
It’s your responsibility to ensure you are maximizing your company’s market research budget well and utilizing any existing, internal customer insights resources effectively.
Compared to experienced home buyers, first-time home buyers are more likely to search for inspiration and project information through social media. How does this impact industry professionals’ marketing efforts? Let's take a closer look:
While it’s impossible to know the exact outcome for the road ahead, we can take a look back on the path we’ve traveled so far. Here’s a quick recap of the events that defined 2022 for the home improvement industry:
Wondering how to better position your home improvement brand among a particular type of home buyer? Here are some top takeaways covering the relationship between homebuyers and home improvement.
As homeowners prepare for holiday guests, more people plan on renovating kitchens and baths, living rooms and dens. Find out what this means for industry professionals and how they can capitalize on these trends — download our infographic to learn more!