According to respondents, homeowners are still planning home improvement projects at high rates — a two-year trend with no signs of a slowdown. We know projects are being planned, but are people still opting for professional help to complete those projects in 2021? What other survey findings shed light on homeowners’ current approach to home improvement projects?
This upcoming webinar will feature NPD’s home industry advisor, Joe Derochowski where he will provide insight into consumer behaviors over the last 16 months, what is likely to continue and what this means for the home improvement industry.
The home improvement industry has seen monumental shifts and significant economic changes in recent years (not to mention the last few months
A strong strategic foundation is critical for building or remodeling brands in the competitive home improvement category. See HIRI’s webinar where Wray Ward will show you how research should inform your marketing strategy and build a brand platform that provides a stable foundation for your company’s marketing communications.
What makes a person buy something? We asked homeowners how they go about choosing home improvement products and brands and what is important to them. Fielded along with our Consumer Project Planning survey, this set of questions scratches the surface of what makes a buyer tick.
Each quarter since 2012, the Home Improvement Research Institute (HIRI) has surveyed approximately 3,000 homeowners for its Home Improvement Project Intent Tracking Survey. The survey asks homeowners which of 32 different home improvement project areas (if any) they are planning in the next three months.
The Economic & Industry Update covers general economic data, housing market data, and home improvement market data.
How do homeowners use the products they are purchasing is telling in how they are planning to improve their home? This report analyzes the differences in the actions, attitudes and demographics of those that elect to do home improvement projects and product installs themselves versus those that hire a Pro.
The demand for home improvement products has continued to be high in 2021. Will this trajectory continue in the future? View our webinar where Scott Hazelton of IHS Markit provided update on the economy, the home improvement market, and any changes to the forecast from March of this year.
In this webinar, Scott Hazelton and Arlene Kish, IHS Markit, present the Canada economic outlook, an update on COVID-19 restrictions, and vaccination rollout plans, and the forecasts for the home improvement products market.
HIRI’s US Reference Guide is a 200+ page guide of at-your-fingertips-facts related to home improvement. The guide contains sections on home improvement market size, national population, employment, income, consumer expenditures, and housing.
The impact of the COVID-19 pandemic on the behavior of home improvement professionals and DIYers has been significant. HIRI and The Farnsworth Group made it a priority starting late March 2020 to study home improvement project behavior to stay on top of this trend each month. View HIRI’s webinar where Grant Farnsworth, The Farnsworth Group discussed the evolution of home improvement behavior of both the DIYer and Pro through the pandemic.