Our Research

Accord­ing to respon­dents, home­own­ers are still plan­ning home improve­ment projects at high rates — a two-year trend with no signs of a slow­down. We know projects are being planned, but are peo­ple still opt­ing for pro­fes­sion­al help to com­plete those projects in 2021? What oth­er sur­vey find­ings shed light on home­own­ers’ cur­rent approach to home improve­ment projects?

This upcom­ing webi­nar will fea­ture NPD’s home indus­try advi­sor, Joe Dero­chows­ki where he will pro­vide insight into con­sumer behav­iors over the last 16 months, what is like­ly to con­tin­ue and what this means for the home improve­ment industry.

The home improve­ment indus­try has seen mon­u­men­tal shifts and sig­nif­i­cant eco­nom­ic changes in recent years (not to men­tion the last few months

A strong strate­gic foun­da­tion is crit­i­cal for build­ing or remod­el­ing brands in the com­pet­i­tive home improve­ment cat­e­go­ry. See HIR­I’s webi­nar where Wray Ward will show you how research should inform your mar­ket­ing strat­e­gy and build a brand plat­form that pro­vides a sta­ble foun­da­tion for your company’s mar­ket­ing communications.

What makes a per­son buy some­thing? We asked home­own­ers how they go about choos­ing home improve­ment prod­ucts and brands and what is impor­tant to them. Field­ed along with our Con­sumer Project Plan­ning sur­vey, this set of ques­tions scratch­es the sur­face of what makes a buy­er tick.

Each quar­ter since 2012, the Home Improve­ment Research Insti­tute (HIRI) has sur­veyed approx­i­mate­ly 3,000 home­own­ers for its Home Improve­ment Project Intent Track­ing Sur­vey. The sur­vey asks home­own­ers which of 32 dif­fer­ent home improve­ment project areas (if any) they are plan­ning in the next three months.

The Eco­nom­ic & Indus­try Update cov­ers gen­er­al eco­nom­ic data, hous­ing mar­ket data, and home improve­ment mar­ket data.

How do home­own­ers use the prod­ucts they are pur­chas­ing is telling in how they are plan­ning to improve their home? This report ana­lyzes the dif­fer­ences in the actions, atti­tudes and demo­graph­ics of those that elect to do home improve­ment projects and prod­uct installs them­selves ver­sus those that hire a Pro.

The demand for home improve­ment prod­ucts has con­tin­ued to be high in 2021. Will this tra­jec­to­ry con­tin­ue in the future? View our webi­nar where Scott Hazel­ton of IHS Mark­it pro­vid­ed update on the econ­o­my, the home improve­ment mar­ket, and any changes to the fore­cast from March of this year.

In this webi­nar, Scott Hazel­ton and Arlene Kish, IHS Mark­it, present the Cana­da eco­nom­ic out­look, an update on COVID-19 restric­tions, and vac­ci­na­tion roll­out plans, and the fore­casts for the home improve­ment prod­ucts market.

HIR­I’s US Ref­er­ence Guide is a 200+ page guide of at-your-fin­ger­tips-facts relat­ed to home improve­ment. The guide con­tains sec­tions on home improve­ment mar­ket size, nation­al pop­u­la­tion, employ­ment, income, con­sumer expen­di­tures, and housing.

The impact of the COVID-19 pan­dem­ic on the behav­ior of home improve­ment pro­fes­sion­als and DIY­ers has been sig­nif­i­cant. HIRI and The Farnsworth Group made it a pri­or­i­ty start­ing late March 2020 to study home improve­ment project behav­ior to stay on top of this trend each month. View HIR­I’s webi­nar where Grant Farnsworth, The Farnsworth Group dis­cussed the evo­lu­tion of home improve­ment behav­ior of both the DIY­er and Pro through the pandemic.