HIRI US Size of the Home Improvement Products Market

Total market growth of 3.5% in 2026 projected.

In 2026, the consumer segment of the home improvement market is forecasted to grow by 3.9%, outpacing the professional segment, which is projected to grow by 2.7% for a total forecasted market growth of 3.5% in 2026.

HIRI US Size of the Home Improvement Products Market

$688B by 2029: Consumer spending drives two-thirds of home improvement market.

The home improvement market is forecasted to reach approximately $688 billion by 2029, with the consumer market comprising about two-thirds of this total, emphasizing the significant role of consumer spending in the industry's growth.

HIRI US Size of the Home Improvement Products Market

+2.7% in 2024 → +1.6% projected disposable income growth in 2025

Real disposable income per household increased by approximately 2.7% in 2024, with a more modest 1.6% increase projected for 2025, and with slightly higher growth in disposable income projected from 2026 to 2029, suggesting a cautious but positive outlook for consumer spending on home improvements.

HIRI US Size of the Home Improvement Products Market

$574.3B in 2024 → Projected $593.8B in 2025: Growth continues in home improvement market.

The home improvement market grew 3.7% in 2024 and is projected to grow 3.4% in 2025, despite economic uncertainties.

Home Improvement Quarterly Project Activity Tracker

Nearly 3 in 5 homeowners are currently prioritizing essential maintenance or repairs over big upgrades.

Project planning held steady in Q1, with homeowners continuing to prioritize maintenance and repairs—reflecting a pragmatic, ‘wait and see’ approach to bigger investments.

Home Improvement Quarterly Project Activity Tracker

From 43% to 31%: Cost pressures are easing for homeowners starting projects.

While cost remains the top reason for delaying home projects, fewer homeowners viewed it as a significant obstacle in Q1—signaling softening financial resistance.

Home Improvement Quarterly Project Activity Tracker

Just 1 in 3 homeowners hit pause on a home project in Q1—down from recent quarters.

Fewer homeowners postponed or canceled projects in Q1—the lowest rate in over a year—pointing to sustained home improvement intent despite ongoing financial pressures.

Home Improvement Quarterly Project Activity Tracker

Kitchen and bath home improvement projects both increased in Q1 2025 despite broader slowdown in home improvements.

Even as overall project activity declined in Q1, homeowners showed steady interest in discretionary upgrades—kitchen and bath projects both ticked upward.

Home Improvement Quarterly Project Activity Tracker

Only 13% feel confident starting a large home project as of Q1 2025.

Most homeowners see 2025 Q1 as a bad time to start mid-to-large home projects or hire a contractor; sentiment softens across the board.

Home Improvement Quarterly Project Activity Tracker

38% of homeowners took on a project in Q1—down from 51% just two quarters ago.

Home improvement activity continued its downward slide in Q1—now three quarters in a row—yet among those tackling projects, the types of work being done have remained strikingly consistent.

Secondary Homes

26% of Secondary Homeowners Are Concerned About Finances—vs. 40% of Primary Owners

Secondary homeowners feel significantly more financially secure than primary homeowners, and this confidence influences their willingness to spend more and take on larger, more discretionary home improvement projects.

Secondary Homes

73% of Short-Term Rental Owners Planned to Increase Home Improvement Spending in 2025

Secondary homeowners—especially short-term rental owners—reported being twice as likely as primary homeowners to increase their home improvement spending in 2025.

Secondary Homes

Secondary Homeowners are 2x More Optimistic for Starting Projects and Hiring Pros

Compared to primary homeowners, secondary homeowners are about twice as likely to believe now is a good time to begin projects and bring in professionals—regardless of project size.

Secondary Homes

Secondary Homeowners Are 2x More Likely to Hire a Pro

Rather than relying solely on DIY, secondary homeowners—particularly those with short-term rentals—are twice as likely to bring in professional help for all or part of their home improvement projects.

Secondary Homes

2x More Likely to Use Equity or Unsecured Financing as a Secondary Homeowner

Secondary homeowners are more financially flexible than primary owners—slightly more likely to rely on credit cards and over twice as likely to use home equity or personal loans to fund their improvement projects.

Fast Facts