This report is a joint effort with the NPD Group giving insight into home improvement e‑commerce activity by tracking receipt data submitted through its ReceiptPal panel.
- While online sales increased over last year and penetration grew, Home Improvement online business is still well below other industries.
- While the number of online Home Improvement buyers in the age range of 25 – 44 has decreased, they are still spending more online than all other age groups.
- The incremental or remaining basket value of online Home Improvement baskets is low across all industry segments. This implies online trips are centered around a planned purchase of a specific category.
You can register for the upcoming webinar with NPD discussing some of the key insights from the analysis HERE.