E-Commerce Home Improvement Purchase Trends

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This report is a joint effort with the NPD Group giv­ing insight into home improve­ment e‑commerce activ­i­ty by track­ing receipt data sub­mit­ted through its Receipt­Pal panel. 

Key Takeaways

  1. While online sales increased over last year and pen­e­tra­tion grew, Home Improve­ment online busi­ness is still well below oth­er industries.
  2. While the num­ber of online Home Improve­ment buy­ers in the age range of 25 – 44 has decreased, they are still spend­ing more online than all oth­er age groups.
  3. The incre­men­tal or remain­ing bas­ket val­ue of online Home Improve­ment bas­kets is low across all indus­try seg­ments. This implies online trips are cen­tered around a planned pur­chase of a spe­cif­ic category. 

You can reg­is­ter for the upcom­ing webi­nar with NPD dis­cussing some of the key insights from the analy­sis HERE.

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The NPD Group HIRI e Commerce Report 082021
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