Determine the type, frequency, completion method, annual cost, financial impact, and time spent on home maintenance activities, including professionally completed home services.
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DIFM Research
Home Services And Do It For Me (DIFM) Study & Analysis
Many homeowners approach their home improvement projects with great ambition. Whether they’re skilled with their hands or simply have spare time, the do-it-yourself approach relies on the homeowner to tackle projects without outside help.
However, not every project can be done without professional expertise, and not every homeowner wants to take on the heavy commitment sometimes associated with the DIY route. In either case, project planners often choose an alternative route: do it for me, or DIFM.
Objectives
Analyze the satisfaction with and the key drivers of engagement of home services providers and understand homeowner preferences for provider types and researching/booking methods.
Investigate challenges in procuring and managing home services providers and gauge interest in upcoming year home maintenance and/or home services activities.
Understand the reasons for homeowners not completing any home maintenance and/or home services over the past year.
Profile the demographic and psychographic characteristics of homeowners who frequently conduct home services activities to understand market segments and tailor service offerings.
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