Online Home Improvement Consumer Purchasing

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The Home Improve­ment Research Insti­tute (HIRI) com­mis­sioned Deci­sion Ana­lyst to con­duct the 2021 install­ment of the organization’s sur­vey which explores the impact of e‑business on the home improve­ment industry.

Objec­tive for the sur­vey was to:

  • Under­stand the path to pur­chase for home improve­ment prod­ucts online.
  • Under­stand which home improve­ment prod­uct cat­e­gories are more like­ly to be pur­chased online than in-store (or vice versa).
  • Iden­ti­fy the rea­sons why home improve­ment con­sumers pur­chase online.

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PPT Report
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Online Home Improvement Purchasing
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Cross-tabulations
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Online Home Improvement 2021 data tabs
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Contact us for insights from prior years:

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