Our Research

A strong strate­gic foun­da­tion is crit­i­cal for build­ing or remod­el­ing brands in the com­pet­i­tive home improve­ment cat­e­go­ry. See HIR­I’s webi­nar where Wray Ward will show you how research should inform your mar­ket­ing strat­e­gy and build a brand plat­form that pro­vides a sta­ble foun­da­tion for your company’s mar­ket­ing communications.

What makes a per­son buy some­thing? We asked home­own­ers how they go about choos­ing home improve­ment prod­ucts and brands and what is impor­tant to them. Field­ed along with our Con­sumer Project Plan­ning sur­vey, this set of ques­tions scratch­es the sur­face of what makes a buy­er tick.

How do home­own­ers use the prod­ucts they are pur­chas­ing is telling in how they are plan­ning to improve their home? This report ana­lyzes the dif­fer­ences in the actions, atti­tudes and demo­graph­ics of those that elect to do home improve­ment projects and prod­uct installs them­selves ver­sus those that hire a Pro.

The demand for home improve­ment prod­ucts has con­tin­ued to be high in 2021. Will this tra­jec­to­ry con­tin­ue in the future? View our webi­nar where Scott Hazel­ton of IHS Mark­it pro­vid­ed update on the econ­o­my, the home improve­ment mar­ket, and any changes to the fore­cast from March of this year.

In this webi­nar, Scott Hazel­ton and Arlene Kish, IHS Mark­it, present the Cana­da eco­nom­ic out­look, an update on COVID-19 restric­tions, and vac­ci­na­tion roll­out plans, and the fore­casts for the home improve­ment prod­ucts market.

The impact of the COVID-19 pan­dem­ic on the behav­ior of home improve­ment pro­fes­sion­als and DIY­ers has been sig­nif­i­cant. HIRI and The Farnsworth Group made it a pri­or­i­ty start­ing late March 2020 to study home improve­ment project behav­ior to stay on top of this trend each month. View HIR­I’s webi­nar where Grant Farnsworth, The Farnsworth Group dis­cussed the evo­lu­tion of home improve­ment behav­ior of both the DIY­er and Pro through the pandemic.

HIR­I’s Con­trac­tor Top­ic Sur­vey sam­ples pro­fes­sion­al con­trac­tors to bet­ter under­stand data across var­i­ous top­ics of the home improve­ment market.

Many indus­tries have been impact­ed neg­a­tive­ly by the pan­dem­ic, but the home improve­ment indus­try has been boom­ing. See HIR­I’s webi­nar where Scott Hazel­ton, IHS Mark­it, pre­sent­ed HIR­I’s fore­casts of the US Size of the Home Improve­ment Prod­ucts Mar­ket and dis­cussed fac­tors dri­ving the increases.

The effects of COVID have been immense for the remod­el­ing indus­try. This webi­nar presents the find­ings from the HIRI/​Caney Group qual­i­ta­tive study to under­stand the impact of COVID on how fam­i­lies use their homes and the home improve­ment projects they completed.

Shel­ter­ing in place this past year has ele­vat­ed the impor­tance of the home and will reshape con­sumer con­cep­tions and needs for years to come. Our webi­nar, pre­sent­ed in part­ner­ship with NAX­ION, a lead­ing research/​consulting agency, pro­vides high­lights of HIR­I’s Prod­uct Pur­chase Track­ing Study.

See HIR­I’s webi­nar fea­tur­ing Tom Allen, Vice Pres­i­dent at Deci­sion Ana­lyst dis­cussing the rise in first-time buy­ers, why they are tran­si­tion­ing into the hous­ing mar­ket, and the types of remod­el­ing activ­i­ty done by the novice homeowners.

View HIR­I’s webi­nar where Scott Hazel­ton of IHS Mark­it presents updates to the econ­o­my and home improve­ment prod­ucts mar­ket from the Sep­tem­ber 2020 forecast.