A strong strategic foundation is critical for building or remodeling brands in the competitive home improvement category. See HIRI’s webinar where Wray Ward will show you how research should inform your marketing strategy and build a brand platform that provides a stable foundation for your company’s marketing communications.
What makes a person buy something? We asked homeowners how they go about choosing home improvement products and brands and what is important to them. Fielded along with our Consumer Project Planning survey, this set of questions scratches the surface of what makes a buyer tick.
How do homeowners use the products they are purchasing is telling in how they are planning to improve their home? This report analyzes the differences in the actions, attitudes and demographics of those that elect to do home improvement projects and product installs themselves versus those that hire a Pro.
The demand for home improvement products has continued to be high in 2021. Will this trajectory continue in the future? View our webinar where Scott Hazelton of IHS Markit provided update on the economy, the home improvement market, and any changes to the forecast from March of this year.
In this webinar, Scott Hazelton and Arlene Kish, IHS Markit, present the Canada economic outlook, an update on COVID-19 restrictions, and vaccination rollout plans, and the forecasts for the home improvement products market.
The impact of the COVID-19 pandemic on the behavior of home improvement professionals and DIYers has been significant. HIRI and The Farnsworth Group made it a priority starting late March 2020 to study home improvement project behavior to stay on top of this trend each month. View HIRI’s webinar where Grant Farnsworth, The Farnsworth Group discussed the evolution of home improvement behavior of both the DIYer and Pro through the pandemic.
HIRI’s Contractor Topic Survey samples professional contractors to better understand data across various topics of the home improvement market.
Many industries have been impacted negatively by the pandemic, but the home improvement industry has been booming. See HIRI’s webinar where Scott Hazelton, IHS Markit, presented HIRI’s forecasts of the US Size of the Home Improvement Products Market and discussed factors driving the increases.
The effects of COVID have been immense for the remodeling industry. This webinar presents the findings from the HIRI/Caney Group qualitative study to understand the impact of COVID on how families use their homes and the home improvement projects they completed.
Sheltering in place this past year has elevated the importance of the home and will reshape consumer conceptions and needs for years to come. Our webinar, presented in partnership with NAXION, a leading research/consulting agency, provides highlights of HIRI’s Product Purchase Tracking Study.
See HIRI’s webinar featuring Tom Allen, Vice President at Decision Analyst discussing the rise in first-time buyers, why they are transitioning into the housing market, and the types of remodeling activity done by the novice homeowners.
View HIRI’s webinar where Scott Hazelton of IHS Markit presents updates to the economy and home improvement products market from the September 2020 forecast.
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