As part of our commitment to provide HIRI members with some of the best research, we have partnered with Trend Hunter, a leader in trend spotting, to help identified what are some of the trends that play a role in the home, housing, and home improvement. As part of this partnership, we will be releasing a series of reports focusing on these trends. Along with the information itself within the report, each one gives an opportunity to dig deeper into the various topics to related writings and articles supporting these trends.
According to respondents, homeowners are still planning home improvement projects at high rates — a two-year trend with no signs of a slowdown. We know projects are being planned, but are people still opting for professional help to complete those projects in 2021? What other survey findings shed light on homeowners’ current approach to home improvement projects?
What makes a person buy something? We asked homeowners how they go about choosing home improvement products and brands and what is important to them. Fielded along with our Consumer Project Planning survey, this set of questions scratches the surface of what makes a buyer tick.
How do homeowners use the products they are purchasing is telling in how they are planning to improve their home? This report analyzes the differences in the actions, attitudes and demographics of those that elect to do home improvement projects and product installs themselves versus those that hire a Pro.
HIRI’s Contractor Topic Survey samples professional contractors to better understand data across various topics of the home improvement market.
Jeff Michaels, IPSOS, presents an overview of consumer behavior in the home improvement market across 19 different project categories. HIRI’s Project Decision Study provides insights into the decision path of specific home improvement project activities.
