Our Research

This webi­nar pre­sent­ed by Tom Allen, Deci­sion Ana­lyst, will help you under­stand the consumer’s process in buy­ing home improve­ment prod­ucts online.

As part of our com­mit­ment to pro­vide HIRI mem­bers with some of the best research, we have part­nered with Trend Hunter, a leader in trend spot­ting, to help iden­ti­fied what are some of the trends that play a role in the home, hous­ing, and home improve­ment. As part of this part­ner­ship, we will be releas­ing a series of reports focus­ing on these trends. Along with the infor­ma­tion itself with­in the report, each one gives an oppor­tu­ni­ty to dig deep­er into the var­i­ous top­ics to relat­ed writ­ings and arti­cles sup­port­ing these trends.

Accord­ing to respon­dents, home­own­ers are still plan­ning home improve­ment projects at high rates — a two-year trend with no signs of a slow­down. We know projects are being planned, but are peo­ple still opt­ing for pro­fes­sion­al help to com­plete those projects in 2021? What oth­er sur­vey find­ings shed light on home­own­ers’ cur­rent approach to home improve­ment projects?

This upcom­ing webi­nar will fea­ture NPD’s home indus­try advi­sor, Joe Dero­chows­ki where he will pro­vide insight into con­sumer behav­iors over the last 16 months, what is like­ly to con­tin­ue and what this means for the home improve­ment industry.

What makes a per­son buy some­thing? We asked home­own­ers how they go about choos­ing home improve­ment prod­ucts and brands and what is impor­tant to them. Field­ed along with our Con­sumer Project Plan­ning sur­vey, this set of ques­tions scratch­es the sur­face of what makes a buy­er tick.

How do home­own­ers use the prod­ucts they are pur­chas­ing is telling in how they are plan­ning to improve their home? This report ana­lyzes the dif­fer­ences in the actions, atti­tudes and demo­graph­ics of those that elect to do home improve­ment projects and prod­uct installs them­selves ver­sus those that hire a Pro.

HIR­I’s Con­trac­tor Top­ic Sur­vey sam­ples pro­fes­sion­al con­trac­tors to bet­ter under­stand data across var­i­ous top­ics of the home improve­ment market.

The effects of COVID have been immense for the remod­el­ing indus­try. This webi­nar presents the find­ings from the HIRI/​Caney Group qual­i­ta­tive study to under­stand the impact of COVID on how fam­i­lies use their homes and the home improve­ment projects they completed.

Shel­ter­ing in place this past year has ele­vat­ed the impor­tance of the home and will reshape con­sumer con­cep­tions and needs for years to come. Our webi­nar, pre­sent­ed in part­ner­ship with NAX­ION, a lead­ing research/​consulting agency, pro­vides high­lights of HIR­I’s Prod­uct Pur­chase Track­ing Study.

The Gen­er­a­tional Age Group Analy­sis of Home Improve­ment Activ­i­ty is a com­pi­la­tion of infor­ma­tion pulled from mul­ti­ple stud­ies ana­lyz­ing the dif­fer­ent atti­tudes, project activ­i­ty and pur­chase habits of home­own­ers with­in gen­er­a­tional age groups and home improvement.