The Product Purchase Tracking Study is a comprehensive overview of product purchases, tracking incidence, spend purchase location, use and more as well as home improvement attitudes and buyer behavior that help organizations segment potential customers, understanding purchasers habits and needs. This report provides an overview at the category level.
Detailed reports for each category can be found on HIRI’s website. Categories covered include:
- Building Materials
- Doors, Windows, and Millwork
- Electrical and Lighting
- Hand Tools
- Hardware
- HVAC
- Kitchen & Bath
- Lawn & Garden
- Major Household Appliances
- Outdoor Living
- Paint and sundries
- Plumbing
- Power tools and accessories
- Walls, windows, flooring