Product Purchase Tracking Study: Category Overview

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The Prod­uct Pur­chase Track­ing Study is a com­pre­hen­sive overview of prod­uct pur­chas­es, track­ing inci­dence, spend pur­chase loca­tion, use and more as well as home improve­ment atti­tudes and buy­er behav­ior that help orga­ni­za­tions seg­ment poten­tial cus­tomers, under­stand­ing pur­chasers habits and needs. This report pro­vides an overview at the cat­e­go­ry level. 

Detailed reports for each cat­e­go­ry can be found on HIR­I’s web­site. Cat­e­gories cov­ered include:

  • Build­ing Materials
  • Doors, Win­dows, and Millwork
  • Elec­tri­cal and Lighting
  • Hand Tools
  • Hard­ware
  • HVAC
  • Kitchen & Bath
  • Lawn & Garden
  • Major House­hold Appliances
  • Out­door Living
  • Paint and sundries
  • Plumb­ing
  • Pow­er tools and accessories
  • Walls, win­dows, flooring

Download Research Files

PPT Report
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Product Purchase Tracking Overview Final 2022 8 24 22
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Excel Data Files
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HIRI PPTS Tables Totals BY PRODUCT 2022
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HIRI PPTS Tables Product Purchasers BY PRODUCT 2022
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HIRI PPTS Tables Home Characteristics BY PRODUCT 2022
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HIRI PPTS Tables Demographics BY PRODUCT 2022
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