Product Purchase Tracking Study: Category Overview

The Prod­uct Pur­chase Track­ing Study is a com­pre­hen­sive overview of prod­uct pur­chas­es, track­ing inci­dence, spend pur­chase loca­tion, use and more as well as home improve­ment atti­tudes and buy­er behav­ior that help orga­ni­za­tions seg­ment poten­tial cus­tomers, under­stand­ing pur­chasers habits and needs. This report pro­vides an overview at the cat­e­go­ry level. 

Detailed reports for each cat­e­go­ry can be found on HIR­I’s web­site. Cat­e­gories cov­ered include:

• Build­ing Materials
• Doors, Win­dows, and Millwork
• Elec­tri­cal and Lighting
• Hand Tools
• Hard­ware
• HVAC
• Kitchen & Bath
• Lawn & Garden
• Major House­hold Appliances
• Out­door Living
• Paint and sundries
• Plumb­ing
• Pow­er tools and accessories
• Walls, win­dows, flooring