Product Purchase Tracking Study: Overview & Product Groups

Pub­lish Date: 10/24/2024

HIRI’s Prod­uct Pur­chase Track­ing Study is one of the core research stud­ies pro­vid­ed to mem­bers that dives into detail on prod­ucts pur­chased by US house­hold con­sumers in the past year. The research deliv­ers detailed insights into mar­ket trends, prod­uct pur­chase inci­dence and instal­la­tions com­plet­ed among both Con­sumer and Pro audiences. 

The pri­ma­ry objec­tives of this study are to:

• Ana­lyze the pur­chas­ing behav­ior and pref­er­ences of home­own­ers across var­i­ous build­ing prod­uct groups (BPG).
• Exam­ine the impact demo­graph­ics and home char­ac­ter­is­tics have on home improve­ment prod­uct purchases.
• Iden­ti­fy fac­tors most impor­tant to home­own­ers’ prod­uct selec­tion and pur­chas­ing decisions.

This report includes an overview of all build­ing prod­uct groups. Prod­uct Group detailed reports includ­ed are list­ed and linked below:

• Build­ing Mate­r­i­al & Struc­tur­al Systems
• Exte­ri­or Envelope
• Fur­ni­ture, Appli­ances & Cleaners
• Inte­ri­or Finish
• Mechan­i­cal Systems
• Tools & Accessories
• Yard and Out­door Living