Annual US Homeowner Project Activity Tracker

Explore the evolv­ing land­scape of home improve­ment through HIRI’s Annu­al Home­own­er Project Activ­i­ty Track­er. This in-depth report pro­vides a com­pre­hen­sive view of home­own­ers’ moti­va­tions, recent project activ­i­ty, and future ren­o­va­tion plans. Unlike our quar­ter­ly report that high­lights over­all trends, this annu­al track­er dives deep­er into what’s dri­ving project deci­sions, where pur­chas­es are being made, and how con­sumer behav­ior is shift­ing across cat­e­gories and home areas.

Study Objec­tives:

• Gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment initiatives.
• Inves­ti­gate recent home improve­ment activ­i­ties con­duct­ed with­in the last 90 days.
• Ana­lyze evolv­ing chan­nel behav­ior over time in home improve­ment practices.
• Delve into research pat­terns and influ­en­tial fac­tors shap­ing project and prod­uct pur­chas­ing decisions.
• Under­stand the rea­sons why home­own­ers did not under­take home improve­ment activ­i­ties in the last 90 days.
• Antic­i­pate future home improve­ment endeav­ors by under­stand­ing home­own­ers’ project intentions.