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    June 5, 2024

    Annual US Homeowner Project Activity Tracker

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    Explore the evolv­ing land­scape of home improve­ment through HIRI’s Annu­al Home­own­er Project Activ­i­ty Track­er. This in-depth report pro­vides a com­pre­hen­sive view of home­own­ers’ moti­va­tions, recent project activ­i­ty, and future ren­o­va­tion plans. Unlike our quar­ter­ly report that high­lights over­all trends, this annu­al track­er dives deep­er into what’s dri­ving project deci­sions, where pur­chas­es are being made, and how con­sumer behav­ior is shift­ing across cat­e­gories and home areas.

    Objectives

    Gain insight into home­own­ers’ atti­tudes and moti­va­tions dri­ving home improve­ment initiatives.
    Inves­ti­gate recent home improve­ment activ­i­ties con­duct­ed with­in the last 90 days.
    Ana­lyze evolv­ing chan­nel behav­ior over time in home improve­ment practices.
    Delve into research pat­terns and influ­en­tial fac­tors shap­ing project and prod­uct pur­chas­ing decisions.
    Under­stand the rea­sons why home­own­ers did not under­take home improve­ment activ­i­ties in the last 90 days
    Antic­i­pate future home improve­ment endeav­ors by under­stand­ing home­own­ers’ project intentions.

    Past Iterations

    HIRI Annual US Homeowner Project Tracker Report 2024

    Research Files

    Cross Tabulations

    HIRI US Homeowner Project Activity Tracker Data Table 1 Summary by Qtr 2024
    HIRI US Homeowner Project Activity Tracker Data Table 2 Demographics 2024
    HIRI US Homeowner Project Activity Tracker Data Table 3 Contractor BLDG Products Mort Rate EMP Status 2024
    HIRI US Homeowner Project Activity Tracker Data Table 5 Demographics by Qtr 2024
    HIRI US Homeowner Project Activity Tracker Data Table 6 Contractor BLDG Products Mort Rate EMP Status by Qtr 2024

    Data File(s)

    HIRI US Homeowner Project Activity Tracker SPSS File 2024
    HIRI US Homeowner Project Activity Tracker Detailed Data File 2024

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