The Renter’s Home Improvement Activity Study explores how and why renters are taking on home improvement projects, offering a detailed look at their recent behaviors, motivations, and future intentions. By examining current trends and evolving shopping patterns, this study provides valuable insights into the renter segment’s role in the home improvement market. The findings aim to support brands, retailers, and industry stakeholders in better understanding and serving this growing audience.
Study Objectives:
- Gain insight into renters’ attitudes and motivations driving home improvement initiatives.
- Investigate recent home improvement activities conducted within the last 90 days.
- Analyze evolving channel behaviors over time in home improvement purchases.
- Delve into product research patterns and influential factors shaping project and product purchasing decisions.
- Anticipate future home improvement activity by understanding renters’ project intentions.