Home-basing is a term coined by Trusted Media Brands and refers to the act of staying home and creating experiences there, as opposed to going out on the town. This trend has become especially popular with quarantines and stay-at-home orders in place around the country this year.
The HIRI 2020 Virtual Summit included a presentation by Nick Grzechowiak, Chief Content Officer at Trusted Media Brands, on this trend. Entitled “Home Basing: Trends and Insights on Your Most Valuable Investment,” it explored the trends in homeowner and DIYer purchasing activity and helped Summit attendees understand the data that current market research reveals around home-basing.