Blog

To better understand motivators for using DIFM services, the Home Improvement Research Institute (HIRI) commissioned Decision Analyst to conduct a survey that explores the types of DIFM services homeowners are utilizing. Learn more.

Even after the explosive growth seen in 2020, 2021 is building even further, taking the industry to new heights. See HIRI's infographic on the home improvement products market to learn more. 

In case you missed HIRI's 2021 Summit, read about some of the topics and key take­aways from each day of the event.

Data from the recently released market update provides insight to home and building marketing professionals as the industry continues to shift in the wake of COVID-19

Curious about project planning statistics of the home improvement industry? With more people spending time at home and the current housing market, project planning has seen some interesting trends. So, what are the most popular projects, and who is planning them in 2021?

In recent years, wellness in the home has emerged as a major trend in the home improvement market, and the COVID-19 pandemic only elevated consumers’ awareness of indoor environments’ significant impact on our physical and mental health. For more insight into the trends shaping today’s homes, we talked with a top industry expert and speaker at the Home Improvement Research Institute’s annual Insights Summit on Sept. 21-23. Dr. Jie Zhao is executive vice president and head of Delos, a wellness real estate and technology company based out of New York.

Project planning remained high in Q3 2021. Through the summer months, nearly 74% of homeowners planned on working on their homes. Down slightly from the apex of project planning that occurs every Q2, Q3 2021 is 4% higher than one year ago.

Discovering the driving elements users rely on for research and who influences the purchasing decision can be a game-changer for your marketing strategy. Download our infographic to see the project materials purchasing behavior trends for 2021 — the data might just surprise you.

Smart-home technology is a booming industry. To analyze the key players, trends, and channels in this market, Omdia compiled a 2021 State of the Smart Home report for the Home Improvement Research Institute. Read more about the 5 smart home trends moving the market in 2021.