Purchasing behaviors are one important focus within this field of research: When it comes to choosing the brand or type of materials used in a project, who are the decision-makers? How do they shop for these products? See five key takeaways about remodelers and their product purchasing habits
With online shopping being a preferred channel for many homeowners during the pandemic, we looked at how this trend is moving forward, the reasoning for their decision, and the products considered for online purchases. See our infographic to gain insights.
Online purchasing, while bolstered by the pandemic, remains largely consistent with trends tracked in 2019. To examine how the COVID-19 pandemic influenced online purchasing of home improvement products, the Home Improvement Research Institute (HIRI) surveyed 500 qualified respondents.
Over the last decade, the housing market has changed drastically to meet demands in a dynamic social climate. The Home Improvement Research Institute (HIRI) teamed up with Trend Hunter to explore what the future of housing may look like in a world shaped by a growing passion for issues such as climate change, sustainability, and minimalism.
How Often Are Homeowners Hiring Professionals? See HIRI's infographic to learn more.
For two-plus years, more than seven in 10 homeowners have planned projects quarterly. Likely many external factors play a role in the high number of homeowners working on their homes.
Homeowners are still planning home improvement projects at high rates, but are people still opting for professional help to complete those projects in 2021?
Wondering where in their homes owners are planning to spend money in the next quarter? We surveyed over 3,000 homeowners to find out just that.