During the past 10 months of COVID19 lockdowns, homeowners have changed the way they think about their homes and have made many changes to improve them in ways that better serve their needs. In a qualitative study conducted by The Caney Group in partnership with HIRI, we identified five major themes about homeowner remodeling attitudes, behaviors, and future remodeling plans.
To provide manufacturers and retailers with consistent updates regarding the impact of COVID-19 on the home improvement industry, Home Improvement Research Institute (HIRI) partnered with The Farnsworth Group to develop the COVID-19 Impact Tracker. Since March 2020, our team has conducted regular research to understand the pandemic’s effect on purchasing behaviors of home improvement professionals and DIYers.
Each quarter since 2012, Home Improvement Research Institute (HIRI) has surveyed approximately 3,000 homeowners for its Home Improvement Project Intent Tracking Survey. The survey asks homeowners which of 32 different home improvement project areas (if any) they are planning in the next three months. It also explores to what extent they agree with statements about their homes and home improvement. The goal of these surveys is to better understand consumer project sentiment.
Younger generations are leading the push in home purchasing and remodeling projects. They are also leaders in online purchases of building materials. How does this behavior compare to millennials and older generations? See our infographic below to deep dive into the insights.
Since the start of the COVID-19 pandemic in 2020, “home,” for many, has doubled as an office, school, movie theater, gym and more. The bottom line? Homeowners are spending more time at home, undoubtedly changing how remodeling projects are prioritized. To capture how homeowners are prioritizing their project wish lists, the Home Improvement Research Institute (HIRI) and the Caney Group conducted 20 interviews with homeowners across the United States.
The housing market is hot — and its reach is broad. Current homebuyers hail from four different generations, each of which follows different purchasing patterns. New research from the Home Improvement Research Institute explores these patterns and their drivers, creating a valuable resource that can help inform your decisions.
The 2020 HIRI Product Purchase Track Survey (PPTS) is now available to members. The survey looks at trends in home improvement product and service purchases based on data provided biennially from homeowners across the United States. This latest report covers 14 product categories, 238 individual products, 18 types of projects and 23 services, all purchased over the course of 2019 and analyzed in 2020.
2020 didn't just disrupt lives - it completely changed the way people lived. We all spent more time than ever before in our homes as school went online, companies transitioned to remote work and online shopping became the norm. This trend made people focus more on where they live.
Homeowners and DIYers make their home improvement purchases for any number of reasons. Understanding the mindset around their purchases can help home improvement companies gain insight into their DIY customers and the decisions they’re making in order to market more effectively.