It’s no secret that the past two years have been filled with supply shortages, closed stores, discontinued products and more. Because of this, buyer trends have shifted. It’s important to understand these shifts and also maintain customer satisfaction — while also keeping profitability high. Discover how to create that balance by downloading our infographic.
Typically, the fourth quarter of the year sees less project activity compared to the summer months. However, 2021 ended strong with 76% of homeowners planning on undertaking at least one project in Q4. Read more about results from HIRI's Q4 2021 Consumer Project Planning Study.
After an uptick in 2020, home improvement activity remained strong in 2021. This is great news for professionals in the home and building industry, as consumer activity leads to product purchases and overall market growth. Read more of HIRI's findings from our recent Project Decision Study.
Influencer marketing is a channel that has seen record growth over the past few years. Influencers are individuals that have a large social presence and have built a high level of trust from their followers. This channel has seen record growth over the last two years and has gained traction in the home improvement industry.
Understanding trends around DIY project activity and material availability is important for our industry. See HIRI's infographic to learn more.
If you want a deeper understanding of how your own customers decide where to shop for home improvement products, the Home Improvement Research Institute’s (HIRI) recent Home Improvement Consumer Project Planning survey has answers.
To better understand motivators for using DIFM services, the Home Improvement Research Institute (HIRI) commissioned Decision Analyst to conduct a survey that explores the types of DIFM services homeowners are utilizing. Learn more.
Even after the explosive growth seen in 2020, 2021 is building even further, taking the industry to new heights. See HIRI's infographic on the home improvement products market to learn more.