Over the last decade, the housing market has changed drastically to meet demands in a dynamic social climate. The Home Improvement Research Institute (HIRI) teamed up with Trend Hunter to explore what the future of housing may look like in a world shaped by a growing passion for issues such as climate change, sustainability, and minimalism.
The Future of Housing Trend Report calls attention to three new trends in neighborhood design and sustainable living practices. From the emergence of eco-friendly materials and 3D-printed technology to designs focused on cultural inspiration and reversible architecture, the housing market should continue to evolve as the consumer mindset shifts.
Here’s a high-level breakdown of emerging trends and insights that may impact your business:
Architects, developers and local governments are proposing neighborhoods centered on community building and local businesses. These spaces are intended to be car-free, with all necessities reachable via a short walk or bike ride.
Insight: As urban centers expand in size and population, consumers are recognizing that their quality of life is suffering — whether that be due to alienation, affordability issues, lengthy commutes or pollution. As a result, many are moving away from city centers and turning to community-based neighborhoods. In doing so, these individuals gain a sense of belonging, because they can facilitate stronger connections with people nearby while also satisfying the need for convenience and cleaner air.
With sustainability as a top priority, architects and designers are embracing different eco-friendly concepts.
Insight: Contemporary consumers are wary of the impending consequences of climate change, and a large number are becoming increasingly aware that simply shifting their lifestyle and practicing ecological mindfulness are likely not enough. As a result, many are demanding that brands and creators take the environment into consideration. In doing so, these individuals feel more at ease and proud of their advocacy for a better future.
Building off of the desire for more sustainable living, the emergence of simple, more minimalist design emphasizes homeowners’ functions and needs. Home designs such as towable mini cabins and tiny homes allow for functionality while interior trends such as the Japandi aesthetic inspire pared-back inside spaces that pay homage to natural colors and materials.
Insight: Contemporary consumers in fast-paced urban centers are looking to balance the demands of their daily lifestyle with a comfortable home environment. Many are prioritizing minimalist designs and additional spaces that can optimize and elevate their living situation without compromising aesthetic appeal.
As society evolves, what matters in our homes evolves as well. Learn more about the future of housing by gaining full access to this Trend Hunter report, included with your HIRI membership.