Blog

From macroeconomic shifts to consumer mindset changes and technology adoption, this year’s conversations underscored one theme: uncertainty is the new constant. As such, companies that choose informed adaptation in the face of uncertainty keep a competitive advantage.

Tariffs and inflation are reshaping Home Improvement spending. OpenBrand’s CPI data reveals pricing trends across Major Appliances and Outdoor Power Equipment.

Despite steady economic growth and low unemployment, home improvement spending has stalled in 2025 as homeowners hesitate to move forward with major projects. Discover what’s behind the stall and how brands can reignite homeowner motivation in Brunner’s, a HIRI Strategic Partner, latest research and upcoming webinar, Stop the Stall: How Brands Can Inspire Homeowners to Act.

Discover how social media drives homeowner inspiration, confidence, and spending in home improvement projects. Get HIRI’s free 2025 report.

Learn how home improvement brands can leverage social media communities to engage homeowners and pros, boost trust, and drive product sales.

Despite market headwinds, the string trimmer category continues to anchor the Outdoor Power Equipment market, with steady demand masking major shifts in sales channels, power mix, and competitive dynamics. Learn more ...

Generative search is altering the foundational nature of search. Here’s how your home improvement brand can future-proof content strategies for better performance.

Explore key trends shaping the 2025–2029 home improvement market forecast. Learn what drives demand, regional growth, and Pro vs DIY outlooks.

Tariffs are driving up costs across building materials, reshaping supply chains and consumer choices in 2025. Learn more from our blog article presented by Datavations, HIRI's Strategic Partner.