Data from the recently released market update provides insight to home and building marketing professionals as the industry continues to shift in the wake of COVID-19
Curious about project planning statistics of the home improvement industry? With more people spending time at home and the current housing market, project planning has seen some interesting trends. So, what are the most popular projects, and who is planning them in 2021?
In recent years, wellness in the home has emerged as a major trend in the home improvement market, and the COVID-19 pandemic only elevated consumers’ awareness of indoor environments’ significant impact on our physical and mental health. For more insight into the trends shaping today’s homes, we talked with a top industry expert and speaker at the Home Improvement Research Institute’s annual Insights Summit on Sept. 21-23. Dr. Jie Zhao is executive vice president and head of Delos, a wellness real estate and technology company based out of New York.
Project planning remained high in Q3 2021. Through the summer months, nearly 74% of homeowners planned on working on their homes. Down slightly from the apex of project planning that occurs every Q2, Q3 2021 is 4% higher than one year ago.
Discovering the driving elements users rely on for research and who influences the purchasing decision can be a game-changer for your marketing strategy. Download our infographic to see the project materials purchasing behavior trends for 2021 — the data might just surprise you.
Smart-home technology is a booming industry. To analyze the key players, trends, and channels in this market, Omdia compiled a 2021 State of the Smart Home report for the Home Improvement Research Institute. Read more about the 5 smart home trends moving the market in 2021.
Purchasing behaviors are one important focus within this field of research: When it comes to choosing the brand or type of materials used in a project, who are the decision-makers? How do they shop for these products? See five key takeaways about remodelers and their product purchasing habits
With online shopping being a preferred channel for many homeowners during the pandemic, we looked at how this trend is moving forward, the reasoning for their decision, and the products considered for online purchases. See our infographic to gain insights.
Online purchasing, while bolstered by the pandemic, remains largely consistent with trends tracked in 2019. To examine how the COVID-19 pandemic influenced online purchasing of home improvement products, the Home Improvement Research Institute (HIRI) surveyed 500 qualified respondents.