Home-basing is a term coined by Trusted Media Brands and refers to the act of staying home and creating experiences there, as opposed to going out on the town. This trend has become especially popular with quarantines and stay-at-home orders in place around the country this year.
To measure the current economic climate and understand purchasing behavior in home improvement, the COVID-19 Impact Tracker was developed and used to research consumer purchases from home improvement stores by the Home Improvement Research Institute (HIRI) in partnership with The Farnsworth Group.
HIRI's Size of the Home Improvement Products Market is the home improvement industry’s only product focused size of market study providing data back to 1992 with 5 year forecasts for the consumer and professional markets.
As this is an unprecedented time, we have been working diligently to provide this essential home improvement research to better understand COVID influence on home improvement and equip our members with the knowledge they need to forecast and prepare for future business.
A few purchasing trends have changed significantly, especially with DIY projects and research around home improvement products. If you’re selling to DIYers and home improvement contractors, there are a few things to note when it comes to selling your product during the current COVID crisis.
Offered by the Home Improvement Research Institute (HIRI) in partnership with Kantar Futures, the Future of Home Improvement study aims to identify how consumer trends will influence products and services that homeowners will demand in the next two to five years.
Project planning is defined as any work homeowners are planning to do around the home in the three months following the quarter in which they are surveyed. There are 33 possible home improvement project areas (32 specific projects and “other”) that are covered in the study, ranging from room renovations to roofing, driveway or walkway installation or repair to plumbing or electrical projects to lawn and garden upgrades.
Economic expansion is expected to continue through 2020, but clear negative forces have the potential to dampen this growth.
omeowners are increasingly enthusiastic about investing labor, time and money into their homes for interior and exterior improvements. The 2019 Project Decision Study and summary, prepared by the Home Improvement Research Institute (HIRI) and Ipsos Observer, include information about what’s being done, what’s being spent, rates of DIY projects versus DIFM, design inspiration, project satisfaction and more.