In the United States and around the globe, people are becoming more mindful of ways to incorporate sustainable living practices into their daily routines, and eco-friendly choices are now a priority for some consumers. Unsurprisingly, this planet-first mentality also affects decisions homeowners make when considering home improvement projects.
Although the term “eco-friendly” was originally coined for products that did not actively harm the environment, today’s consumers seek products that can have a positive influence as well. As end-users attempt to reduce their impact on climate change, brands must ensure their products are held to the eco-friendly standard consumers are looking for.
Brands in the home space are integrating sustainability into products in the following ways:
These practices are not only increasing consumers’ brand loyalty, but they are also helping increase accessibility to sustainable practices on the purchaser’s end. Keep reading for a quick summary of each of these trends.
The use of natural ingredients in cleaning products and cosmetics has been around for quite some time. Gaining popularity, however, is the use of alternative materials for other types of products in the home. Companies today are utilizing not only materials that are biodegradable or that have a low environmental impact but also materials previously considered waste.
Example: Home tiling brands are incorporating materials such as recycled plastic, electronic waste, biowaste and even fish scales into specialty “bio tiles” that help consumers feel like they are living sustainably without having to sacrifice the luxuries they’re accustomed to.
Substitute materials aren’t the only opportunity for home and building companies to make more environmentally conscious choices, and the production process itself is one of these areas. Some manufacturers have already committed to a “zero-carbon” production process. This could be done by means of engineering a carbon-neutral emissions process or by utilizing what’s commonly referred to as carbon offsets — activities that offset the damage done by carbon emissions, such as planting trees.
Either way, consumers want to side with brands that can help them reduce their environmental impact with each purchasing decision.
Much like the previously mentioned approaches, a shift toward renewable energy is not a new trend; solar and wind energy capture has been growing in popularity for decades. However, in 2022, sustainable energy has become more accessible for at-home consumption, and brands that invest in these innovations will earn the trust of earth-friendly consumers.
Example: The Coarse Pottery Air-Humidifier resembles a radiator made from clay. Users can add water to the humidifier’s basin, and droplets will gradually rise and evaporate through tiny cavities near the appliance’s top, thereby moistening the air and eliminating the need for electricity.
By adopting sustainable manufacturing, sourcing, and design, companies in the home and building space can win the trust of homeowners concerned with their own environmental footprint. To learn more about emerging eco-friendly practices, log in with your HIRI account to read our full Sustainability at Home report.
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