COVID-19 has changed the way we all do business, from manufacturers to contractors. In a year where we’ve all had to adapt, both to huge swings in demand and in terms of how our services are provided, contractors especially are adjusting to the new realities.
Having data on home improvement and insights on customer behavior can help professionals navigate a shifting and unpredictable economy.
2020 has been a challenging year across all industries, and home improvement has been no exception. With so many homeowners at home, the demand for home improvement products and services exploded, while the supply chain struggled to keep up with that demand. Let’s look at the top findings from HIRI’s home improvement industry research this year.
Home sales have been a hot topic throughout much of the year. Aside from the short drop due to COVID-19 lockdowns this spring, home purchasing has exploded, showing growth rates more than 20% in recent months compared to last year.
There isn’t one way to define “normal” in 2020, especially when it comes to home improvement industry trends. Even though our collective reality looks different than it did this time last year, home improvement companies need a way to measure what’s happening in the industry, so that they can make decisions about their business with confidence.
This year’s HIRI Summit was, like most conferences and events in 2020, held a little differently — though that didn’t take away from the wealth of knowledge the panel of experts imparted.
Home-basing is a term coined by Trusted Media Brands and refers to the act of staying home and creating experiences there, as opposed to going out on the town. This trend has become especially popular with quarantines and stay-at-home orders in place around the country this year.
To measure the current economic climate and understand purchasing behavior in home improvement, the COVID-19 Impact Tracker was developed and used to research consumer purchases from home improvement stores by the Home Improvement Research Institute (HIRI) in partnership with The Farnsworth Group.