Influencer Marketing: Opportunities for the Home Improvement Industry

Influ­encer mar­ket­ing is a chan­nel that has seen record growth over the past few years. Influ­encers are indi­vid­u­als that have a large social pres­ence and have built a high lev­el of trust from their fol­low­ers. This chan­nel has seen record growth over the last two years and has gained trac­tion in the home improve­ment industry.

Recent­ly HIRI invit­ed Wray Ward to help the home improve­ment indus­try learn more about Influ­encer Mar­ket­ing. Watch our webi­nar record­ing and learn:

• How to choose the right influ­encer part­ner­ship model

• How to vet influencers

• How to max­i­mize rela­tion­ships and nego­ti­ate agreements

• Inte­grat­ing influ­encer mar­ket­ing into your over­all mar­ket­ing plan

• The impor­tance and how to mea­sure results