Consumer home improvement product sales represent two-thirds of a rapidly growing overall market. Professional home improvement products sales — which make up just under a third of the overall market — have also experienced significant growth but are expected to slow in 2019.
n the last decade, it has become increasingly more common to hire professionals for home improvement projects.
Total home improvement products sales are expected to increase 5.5% in 2018 to $420 billion in total sales.
hriving omnichannel businesses don’t just sell through multiple sales channels — they create a continuous experience for consumers. From brick-and-mortar stores to online-only storefronts, print media and social media, omnichannel businesses make it easy for customers to find and interact with them and their products.