The Leading Resource for Home Improvement Insights

Get Access to $1 Million Worth of Secondary Home Improvement Industry Research & Insights!

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On-Demand Market, Channel, Project, & Product Answers

01 | What key variables are, and will, drive the home improvement market?

02 | What are the primary shopping and purchasing behaviors of Pros and DIYers?

03 | What is the current - and future - size of the home improvement market generally and specifically by customer type, by trade, by product category, by project type?

04 | What home improvement projects are started, when, why, and after what research process?

05 | How, where, and how much are DIYers and Pros spending on home improvement products?

06 | What factors are driving change in DIYer and Pro channel preferences and influencing channel selection?

Brands Who Rely on HIRI's Research

Featured

Q1 2023 | Home Improvement Quarterly Project Activity Tracker

This study assesses what types of projects and activities homeowners are planning on undertaking within the next three months and what projects they actually completed in the past 3 months.

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Testimonials

LIXIL and the American Standard Brands have been a loyal member of the Home Improvement Research Institute for years. Our membership with HIRI is one of the more valuable subscriptions offering an incredible breadth of research on the consumer, PRO, and the industry. If you’re operating lean and looking for data or want to get up to seed on the trends in the home improvement industry, this is a great source.

LIXIL Water Technology Americas

Michalina Maka Longo

Our HIRI membership provides valuable resources and insights into the home improvement industry, particularly in forecasting the size of the home improvement market. We've benefited greatly from our participation in the annual conference, which brings together a wide range of professionals for meaningful discussions on the industry and, of course, for valuable networking opportunities.

HOUZZ

Marine Sargsyan

With a long history of providing research and insights into the home improvement marketplace, HIRI keeps its finger on the pulse of consumer and trade professional attitudes, purchase decision-making and priorities, and how they influence home renovation trends. Its industry-leading research helps VELUX Skylights make smart business decisions.

Velux America LLC

Chan Hoyle

FirstService Brands has been a HIRI member for 10+ years. We consistently use the research and get great benefit from the HIRI Summit. It has been good to see the organization mature over the years and enjoy increased industry awareness.

FirstService Brands

Ian Van Heyst

Our Marketing, Sales, and Innovation teams have been utilizing HIRI research increasingly more to supplement our primary market research, to identify trends, and to support customer line reviews. And the webinars offered have been a great way for us to better understand the reports. We also appreciate how HIRI is evolving and expanding its research scope to further meet the needs of its members.

Shurtech

Diane Walsh

Recently Released Research

Monthly Homeowner Tracker [FREE]

In partnership with The Farnsworth Group, HIRI has developed a monthly tracker, surveying homewners to learn what they see, think, and are doing right now in the home improvement arena.

Monthly Pro Tracker [FREE]

In partnership with The Farnsworth Group, HIRI has developed a monthly tracker where we talk to Pro to learn what they see, think, and are doing right now in the home improvement arena.

HIRI Monthly Economic & Industry Update

The Economic & Industry Update covers general economic data, housing market data, and home improvement market data.

View All Research

Stay Informed

Stay informed about the research we’re conducting, home improvement industry trends, and information on our upcoming Home Improvement Insights Summit.

Recent Blog Entries

AI in Retail: 6 Ways Generative AI is Being Used for Consumer and Market Insights

The techniques used to gather, synthesize, and analyze market research will continue to evolve as new technologies and tools, such as generative AI, emerge and become available for public use. No matter what methodologies, techniques and processes you prefer, it’s important to utilize industry-specific data and insights around consumer behaviors, market trends, and product performance.

Building Materials Industry and Lumber Market Watch

Market Watch: Trends in Lumber and Wood-Based Building Materials

HIRI has analyzed recent market performance and consumer preferences to get a comprehensive picture of the state of the lumber and building materials market. The wood-based building materials market has experienced both positive and negative performance in recent years, and current HIRI size-of-market research points to a continuation of that pattern. Consider these figures:

3 Ways for Your Home Improvement Brand to Succeed During Product Line Reviews

Succeeding during product line reviews requires a solid understanding of the home improvement market and presenting a compelling marketing pitch backed by data and designed around the business interests of your retailers. To ensure your team is successful at product line reviews, be cognizant of the following:

[VIDEO] Macro-Economic Factors Impacting DIY and DIFM Home Improvement Behaviors in 2023

From this 10 minute video, you'll get a sense of the current macro-economic environment and how it is impacting homeowner behaviors.

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Become a Member

Understand the Pro and Homeowner customer behaviors that are impacting your company's market share and bottom line. HIRI members have access to product and project level insights based on Pro and DIYer shopping and purchase behaviors. Members are also privy to market level analysis and channel focused reporting.

HIRI members receive $1 Million of proprietary research, with roughly 50 reports being delivered annually. Studies are geared both to meet the individual needs of members and to gauge market trends relevant to our members as a whole.

Every year industry professionals gather to dissect trends, describe their research and forecast what’s coming.

A summary of studies is presented by HIRI’s research partners via the web. Receive our monthly news update featuring HIRI’s research highlights along with hot topics, additional home improvement news and industry developments.

HIRI is composed of the top retailers, manufacturers, distributors, publishing companies and trade associations in the home improvement industry. With members from every corner of the home improvement market, we can ensure research that’s essential to keeping you in the lead.