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On-Demand Market, Channel, Project, & Product Answers

01 | What key variables are, and will, drive the home improvement market?

02 | What are the primary shopping and purchasing behaviors of Pros and DIYers?

03 | What is the current - and future - size of the home improvement market generally and specifically by customer type, by trade, by product category, by project type?

04 | What home improvement projects are started, when, why, and after what research process?

05 | How, where, and how much are DIYers and Pros spending on home improvement products?

06 | What factors are driving change in DIYer and Pro channel preferences and influencing channel selection?

Brands Who Rely on HIRI's Research

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June 2025 | U.S. Size of the Home Improvement Market

The home improvement industry’s only product-focused size of market study provides data back to 1992 with 5‑year forecasts for the consumer and professional markets. Product category level detail is provided for the consumer market and new in 2018 for the professional market. Geographic detail is provided for the 9 Census divisions with annual estimates to the state level.

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Save the Date!

October 22-23, 2025 in Chicago

Join us at HIRI Summit to stay ahead of the changes impacting the home improvement industry. Members and non-members are welcome!

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Testimonials

LIXIL and the American Standard Brands have been a loyal member of the Home Improvement Research Institute for years. Our membership with HIRI is one of the more valuable subscriptions offering an incredible breadth of research on the consumer, PRO, and the industry. If you’re operating lean and looking for data or want to get up to seed on the trends in the home improvement industry, this is a great source.

LIXIL Water Technology Americas

Michalina Maka Longo

Our HIRI membership provides valuable resources and insights into the home improvement industry, particularly in forecasting the size of the home improvement market. We've benefited greatly from our participation in the annual conference, which brings together a wide range of professionals for meaningful discussions on the industry and, of course, for valuable networking opportunities.

HOUZZ

Marine Sargsyan

With a long history of providing research and insights into the home improvement marketplace, HIRI keeps its finger on the pulse of consumer and trade professional attitudes, purchase decision-making and priorities, and how they influence home renovation trends. Its industry-leading research helps VELUX Skylights make smart business decisions.

Velux America LLC

Chan Hoyle

FirstService Brands has been a HIRI member for 10+ years. We consistently use the research and get great benefit from the HIRI Summit. It has been good to see the organization mature over the years and enjoy increased industry awareness.

FirstService Brands

Ian Van Heyst

Our Marketing, Sales, and Innovation teams have been utilizing HIRI research increasingly more to supplement our primary market research, to identify trends, and to support customer line reviews. And the webinars offered have been a great way for us to better understand the reports. We also appreciate how HIRI is evolving and expanding its research scope to further meet the needs of its members.

Shurtech

Diane Walsh

Recently Released Research

HIRI Monthly Economic & Industry Update

The Economic & Industry Update covers general economic data, housing market data, and home improvement market data.

Contractor Research Deep Dive

Gain deep insights into how contractors research, select, and remain loyal to building product brands throughout the construction process.

Homeowner E-Commerce – Home Improvement Product Shopping Study

Explore how homeowners navigate the omnichannel shopping journey for home improvement products and how emerging e-commerce trends are reshaping their path to purchase.

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Stay Informed

Sign up for the HIRI newsletter to stay informed about the research we’re conducting, home improvement industry trends, and information on our upcoming Home Improvement Insights Summit.

Recent Blog Entries

Discover how Hispanic contractors are shaping the U.S. construction industry. This report explores project types, market challenges, labor dynamics, and future workload trends.

How Policy Shifts Are Reshaping Contractors Perceptions of Risk, Opportunity, and Strategy

As the U.S. home improvement and construction sectors move through another year of macroeconomic and policy uncertainty, new research from the Home Improvement Research Institute (HIRI) reveals a sharp divergence in how contractors are navigating change.

Navigating the Home Improvement Market Given the June 2025 U.S. Size of Home Improvement Market Forecast

HIRI recently released its latest iteration of the U.S. Home Improvement Products Market Forecast, offering valuable insights into the state of the industry and the broader economic landscape. Here's what we know:

Key Home Improvement Variances Among Secondary and Primary Homeowners in the U.S.

Explore key differences in spending, mindset, and behaviors between secondary and primary homeowners in home improvement trends and project planning.

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Become a Member

Understand the Pro and Homeowner customer behaviors that are impacting your company's market share and bottom line. HIRI members have access to product and project level insights based on Pro and DIYer shopping and purchase behaviors. Members are also privy to market level analysis and channel focused reporting.

HIRI members receive $1 Million of proprietary research, with roughly 50 reports being delivered annually. Studies are geared both to meet the individual needs of members and to gauge market trends relevant to our members as a whole.

Every year industry professionals gather to dissect trends, describe their research and forecast what’s coming.

A summary of studies is presented by HIRI’s research partners via the web. Receive our monthly news update featuring HIRI’s research highlights along with hot topics, additional home improvement news and industry developments.

HIRI is composed of the top retailers, manufacturers, distributors, publishing companies and trade associations in the home improvement industry. With members from every corner of the home improvement market, we can ensure research that’s essential to keeping you in the lead.