Blog

Discover the key trends in home improvement retail performance during Black Friday/Cyber Monday 2024. Amazon leads with growth in Decor, Appliances, and Tools, while Home Depot and Lowe’s face slower sales. Explore YipitData’s insights on top categories, discounts, and customer behavior.

Explore how and why homeowners are prioritizing pro services over DIY in 2024, with insights into spending habits, popular projects, and key motivators for hiring contractors.

Learn how you can accurately identify categories and products that cater to the pro customers to capture long term share with an increasingly important set of customers.

Let’s dive into the key takeaways from each speaker at this year's Summit and explore how those takeaways can shape the 2025 go-to-market strategies of home improvement suppliers and manufacturers.

Which home improvement products have a high rate of cross-category purchasing? Here are a few answers from our 2024 Home Improvement Retail Selector Study:

OpenBrand explores 5 market trends and evaluates the “why” behind share changes. Read on to uncover changes in online and in-store purchases, learn what consumer trends are driving promotional changes for retailers, and understand other 2024 market trends.

Data from our recent Homeowner Trends in Energy Efficiency, Smart Home and Sustainability Study shows notable distinctions in how aware and knowledgeable different customer demographics are about these topics, as well as their perceived importance and what motivates relevant home improvement investments.

From planning to purchasing to carrying out the actual labor, we can see noticeable variations among female and male DIYers, along with generational differences among homeowners. Our recent study “Do-It-Herself: Analyzing the Female DIY Experience,” takes a closer look at these differences.

To better understand what your company can expect over the next 5 years, it is helpful to narrow in on specific product categories, and take a closer look at the nuances and changes projected to take place. Learn more.