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HIRI 2017 Conference Sponsors





HIRI would like to thank the following sponsors of our 2017 event.






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 Lucid is the world's largest audience platform for sourcing and understanding "human answers" -- real, deterministic data about human behavior at scale. The company has built the largest and most powerful programmatic survey marketplace, and has enabled brands, agencies, and partners to ask and answer more than 14 billion questions worldwide. With a pool of 80M+ unique respondents, Lucid delivers unprecedented access to consumers for data-driven decision making -- about everything from marketing to product development -- in real-time. Lucid is headquartered in New Orleans with offices in London and New Delhi.


Patrick Stokes, Executive Director, Federated Sample



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    Russell Research is a custom, global, full-service market research firm based in East Rutherford, NJ.  We offer many innovative consumer and B2B qualitative & quantitative solutions that help our clients make more informed market, brand, product, service and communication decisions. Our solid roots in traditional research teamed with innovative data gathering techniques have made us the preferred research partner for the world’s leading agencies and brands for over 70 years.  

Anthony Ciani, Account Service Director



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John Burns Real Estate Consulting is an independent research provider and consulting firm focused on the housing industry. The company’s research subscribers receive the most accurate analysis possible to inform their macro investment decisions, and the company’s consulting clients receive specific property and portfolio investment advice designed to maximize profits. The team takes great pride in enabling the profitable development of the best places to live in the world



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The Farnsworth Group provides custom market research and insight for the building products, home improvement, hardware, lawn and garden, and building supply industries. With 30 years of industry expertise, we can help you evaluate DIY and Pro end-user behaviors, monitor changing market conditions, identify new product opportunities, and evaluate strategic direction to improve your market performance. Whether you’re a category leading manufacturer or independent retailer, you need more than data to solve your company’s critical need industry expertise and insights you can trust. We provide full-service research solutions to ensure the highest quality data is at the foundation of your DIY and Professional end-user research.


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Grant Farnsworth, The Farnsworth Group

317-241-5600 X301



For 40 years, we’ve helped position and grow brands that elevate the style, comfort and function of the American home. Thanks to our range of integrated services, we connect with consumer and trade audiences across all channels and continually optimize results. But before we ever produce engaging creative, we generate substantive research and insights that lead to better performing work. So brand after brand, we bring home results. 

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We are an independent marketing organization at the confluence of creativity, technology and data science. With a healthy mix of left and right brain thinking, we create more impactful, more effective and more accountable marketing to grow your business. We place decision analytics at the core of everything we do. This means we understand the performance and business impact of our work across channels and media, while using an analytical approach to uncover innovative, creative insights that inform our creative process. We call this “data-driven creativity.” Our approach connects audiences, delivers impact and measures performance all along the customer journey through search, social, PR, creative, media and in many other innovative ways. Combined with our home improvement and building products category expertise – something we call Home Enrichment – Brunner is an expert at leveraging data, creativity and technology in order to better engage and convert your prospect into an advocate of your brand.


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Pat Stroh

V.P. Data Analytics


George Potts
VP Director of Social Media


David Sladack

Senior V.P., Director Channel Marketing




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TraQline is the gold standard, providing information and insights to the top US and Canadian manufacturers and retailers, the TraQline Suite of products is the best source for market trends, market share, and consumer behavior.

We ask millions of real consumers about the goods they purchase for their homes to capture market share, enabling you to track brand share, retailer share, product trends and pricing information for the US and Canadian markets!


More information for manufacturers: click here

More information for how to use TraQline: click here


Eric Voyer

Vice President / @tsc_ericv






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Decision Analyst is a global marketing research and analytical consulting firm, serving major corporations, advertising agencies and consulting firms. Custom research and analytical consulting are Decision Analyst‘s foundational competencies. The firm specializes in strategy research, concept testing, package testing, promotional testing, product testing and advertising research. Decision Analyst is a leader in advanced analytics, market segmentation, mathematical modeling, econometrics and simulation. The firm melds qualitative research, survey research, marketing science and operations research to solve complex marketing problems. Headquartered in Dallas-Fort Worth, Decision Analyst serves clients across North America, Europe and Asia. The firm is owned by its 150 employees.


Tom Allen, Vice President

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We know that retail POS data holds the key to understanding how your products are performing at a store level. So we wake up every morning thinking about how to help you use that data to drive sales and be even more successful than the day, week, month or year before.


At Accelerated Analytics, we’ve been collecting, analyzing and reporting on POS and EDI 852 data for some of the biggest brands in DIY, Home & Hardware, not to mention Beauty, Consumer Products, and Fashion, since 2003. Our team includes talented project managers, engineers, and business analysts with a passion for retail and a knack for numbers. And our dynamic sales, creative and administrative staff keep us inspired and our business moving forward.


Together, we’ll transform the way you use your POS data. It will be easy to use, timely, insightful and powerful. Welcome to Accelerated Analytics.




Jennifer Freyer, Director of Sales and Marketing