A common predictor of a customer segment’s attitudes and behaviors towards home improvement projects and products is knowing at what stage of life an individual is in.
It’s important for your company to manage customer perceptions and expectations based on generational differences. So, what differences do generational cohorts have in their attitudes and behaviors regarding home improvement activities?
To answer that question, The Home Improvement Research Institute analyzed core generational differences in our recently released report “Generational Age Group Analysis of Home Improvement.” For a deeper dive into this report, sign up to join this webinar.
You will hear from Dave King, Executive Director of HIRI, about these differences in home improvement attitudes, behaviors, projects, shopping methodologies, purchase drivers, channel preferences, and more.