Contractor Promotion Effectiveness

Download This Report
Already a member?
Sign In

In response to the con­tin­u­al­ly evolv­ing land­scape around the effec­tive­ness of prod­uct pro­mo­tion­al offer­ings among home improve­ment pro­fes­sion­als, the Home Improve­ment Research Insti­tute (HIRI) con­duct­ed a robust study to exam­ine the hypoth­e­sis that pro­mo­tion effec­tive­ness would be dif­fer­ent, based upon major cat­e­gories of pro­fes­sion­als, rev­enue, and deci­sion-mak­ing autonomy.

The objec­tives of this study are:

  • Iden­ti­fy key ele­ments that define the effec­tive­ness of pro­mo­tion­al pro­grams in influ­enc­ing con­trac­tors’ engage­ment and pur­chase intentions.
  • Ana­lyze the impact of pro­mo­tion­al strate­gies on con­trac­tors’ pur­chas­ing deci­sions, empha­siz­ing the types of pro­mo­tions that dri­ve the high­est engagement.
  • Inves­ti­gate the opti­mal mar­ket­ing chan­nels and tim­ing that most effec­tive­ly encour­age con­trac­tors to pur­chase new products.
  • Under­stand the his­tor­i­cal pro­mo­tion engage­ment behav­iors of con­trac­tors to tai­lor future pro­mo­tion­al strate­gies for improved effectiveness.

Download Research Files

PPT Report
HIRI Contractor Promotion Effectiveness Report 2024
Become a Member or Sign In to Download
HIRI Contractor Promotion Effectiveness 2024 Cross Tab Demographics
Become a Member or Sign In to Download
Data File(s)
HIRI Contractor Promo Effectiveness 2024 Detailed Data File
Become a Member or Sign In to Download
Contractor Promotion Effectiveness Study 2024 SPSS Data
Become a Member or Sign In to Download

Contact us for insights from prior years:
Can't Find What You're Looking For?

We are here to help, if you are unable to find what you are looking for, contact us.