Discovering the driving elements users rely on for research and who influences the purchasing decision can be a game-changer for your marketing strategy. Download our infographic to see the project materials purchasing behavior trends for 2021 — the data might just surprise you.
With online shopping being a preferred channel for many homeowners during the pandemic, we looked at how this trend is moving forward, the reasoning for their decision, and the products considered for online purchases. See our infographic to gain insights.
How Often Are Homeowners Hiring Professionals? See HIRI's infographic to learn more.
Wondering where in their homes owners are planning to spend money in the next quarter? We surveyed over 3,000 homeowners to find out just that.
What influences project planner purchases when choosing products and brands? The answers might be different than you think.
Through the COVID-19 pandemic, consumers spent a great deal of time planning home improvement projects. We saw evidence of this in 2020 and planning activity continues to be strong through the 1st quarter of 2021. See some of the highlights from HIRI's Quarterly Consumer Project Planning Survey in the infographic below.
Younger generations are leading the push in home purchasing and remodeling projects. They are also leaders in online purchases of building materials. How does this behavior compare to millennials and older generations? See our infographic below to deep dive into the insights.
2020 didn't just disrupt lives - it completely changed the way people lived. We all spent more time than ever before in our homes as school went online, companies transitioned to remote work and online shopping became the norm. This trend made people focus more on where they live.