WEBINAR: Hometown Impact-How Local Housing Markets are Impacting the Home Improvement Industry

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Ris­ing inter­est rates and home prices have fun­da­men­tal­ly altered con­sumer demand and pur­chas­ing pow­er, how­ev­er the impact on the hous­ing mar­ket will vary region­al­ly. How will home buy­ing behav­iors shift and what does that mean for con­sumer spend­ing in relat­ed con­sumer goods categories?

View our HIRI host­ed webi­nar, Numerator’s Gen­er­al Man­ag­er of Tru­View, Mitch Louch, presents pro­pri­etary Numer­a­tor insights into the state of the macro econ­o­my, its impact on local hous­ing mar­kets, and how the home improve­ment indus­try will be impacted.

What you will learn in this webinar:

  • How infla­tion is impact­ing the hous­ing mar­ket regionally
  • If region­al hous­ing prices are impact­ing the home improve­ment sec­tor and key cat­e­gories, such as Pow­er Tools and Paint
  • How Home Improve­ment sec­tors are shifting/​performing, rel­a­tive to all oth­er cat­e­gories, and which depart­ments are show­ing the most improvement
  • Which con­sumer demo­graph­ics are dri­ving sales across key regions, and how con­sumer sen­ti­ments differ
  • How pro­mo­tion­al vol­ume has shift­ed across regions and if there’s a direct cor­re­la­tion to sales per­for­mance with­in Pow­er Tools and Paint
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