Smart-home technology is a booming industry. To analyze the key players, trends, and channels in this market, Omdia compiled a 2021 State of the Smart Home report for the Home Improvement Research Institute. Read more about the 5 smart home trends moving the market in 2021.
It is important to remember that as society evolves, what matters in consumers homes evolves as well. Here’s a high-level breakdown of emerging trends and insights that may impact your business as we look ahead.
It’s your responsibility to ensure you are maximizing your company’s market research budget well and utilizing any existing, internal customer insights resources effectively.
There are no hard and fast rules about how many people to include on your insights team or how they should operate within your organization. Different companies may take different approaches, based on their capacity, needs, and research objectives. However, there are certain things you can do when building or leading an internal customer insights team to set them up for success.