Home Improvement Industry Research

Gain valu­able insights into pro­fes­sion­al con­trac­tors’ pur­chas­ing habits, chan­nel pref­er­ences, and shift­ing sup­pli­er dynam­ics with HIRI’s Con­trac­tor Chan­nel Activ­i­ty Study.

Explore how home­own­ers nav­i­gate the omnichan­nel shop­ping jour­ney for home improve­ment prod­ucts and how emerg­ing e‑commerce trends are reshap­ing their path to purchase.