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    Where do contractors buy materials?

    Contractor Home Improvement Channels Study & Analysis

    Under­stand­ing how pro­fes­sion­al con­trac­tors choose where to buy their mate­ri­als is crit­i­cal for sup­pli­ers, retail­ers, and man­u­fac­tur­ers look­ing to stay com­pet­i­tive. HIR­I’s Con­trac­tor Chan­nel Activ­i­ty Study offers deep insights into the behav­iors and pref­er­ences that shape con­trac­tor pur­chas­ing deci­sions. From what dri­ves their choice of chan­nel to how sup­pli­er rela­tion­ships are evolv­ing, this study deliv­ers the data you need to align your strate­gies with con­trac­tor expectations.

    Objectives

    Under­stand con­trac­tor chan­nel behav­ior and preference.

    Iden­ti­fy the impor­tance and per­for­mance of chan­nel drivers.

    Under­stand shifts in con­trac­tor chan­nel behaviors.

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