Professional contractors have their own needs and desires when choosing which channel to purchase their goods.
HIRI’s Contractor Channel Study will help you understand Contractor purchase behaviors, channel drivers, supplier shifts and more.
The objectives of this study are to:
- Investigate contractor shopping behaviors and preferences across various channels and product categories.
- Examine the key drivers and satisfaction levels influencing contractor decisions when selecting suppliers.
- Assess the impact of demographic and business characteristics on contractor purchasing behaviors.
- Identify shifts in supplier usage and the reasons behind changes in primary retailers.