Publish Date: 6/26/2025
Understanding how professional contractors choose where to buy their materials is critical for suppliers, retailers, and manufacturers looking to stay competitive. HIRI’s Contractor Channel Activity Study offers deep insights into the behaviors and preferences that shape contractor purchasing decisions. From what drives their choice of channel to how supplier relationships are evolving, this study delivers the data you need to align your strategies with contractor expectations.
Study Objectives:
1. Understand contractor channel behavior and preference
2. Identify the importance and performance of channel drivers
3. Understand shifts in contractor channel behaviors