Project Decision Study: Interior Painting

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After an uptick in 2020, home improve­ment activ­i­ty remained strong in 2021. This is great news for pro­fes­sion­als in the home and build­ing indus­try, as con­sumer activ­i­ty leads to prod­uct pur­chas­es and over­all mar­ket growth. How­ev­er, not every home improve­ment project is con­duct­ed sim­i­lar­ly, and not every home­own­er approach­es a project in the same fash­ion. For mar­ket­ing, sales, or busi­ness devel­op­ment pro­fes­sion­als in the indus­try, it is impor­tant to con­sid­er how these nuances could pro­vide addi­tion­al areas of oppor­tu­ni­ty when plan­ning for a suc­cess­ful 2022.

To iden­ti­fy unmet needs in project plan­ning, HIRI con­duct­ed a project deci­sion study cov­er­ing 19 dif­fer­ent project cat­e­gories. The sur­veys includ­ed insight­ful ques­tions into con­sumers’ project sched­ules and deci­sion-mak­ing process­es, high­light­ing moti­va­tions for the project, project costs, and roles of house­hold mem­bers and paid professionals.

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2021 Interior Painting
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Excel Data Files
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SPSS Data
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2021 Project Decision Study SPSS FINAL
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