After an uptick in 2020, home improvement activity remained strong in 2021. This is great news for professionals in the home and building industry, as consumer activity leads to product purchases and overall market growth. However, not every home improvement project is conducted similarly, and not every homeowner approaches a project in the same fashion. For marketing, sales, or business development professionals in the industry, it is important to consider how these nuances could provide additional areas of opportunity when planning for a successful 2022.
To identify unmet needs in project planning, HIRI conducts a bi-annual project decision study covering 19 different project categories. The surveys included insightful questions into consumers’ project schedules and decision-making processes, highlighting motivations for the project, project costs, and roles of household members and paid professionals.
You can follow each of the following links to their individual report:
- Interior Painting
- Exterior Painting
- Plumbing
- Electrical
- Flooring
- Windows
- Insulation
- Siding
- Kitchen Remodel
- Bathroom Remodel
- Bathroom Addition
- Basement/Attic Remodel
- Room or Garage Remodel
- Room or Garage Addition
- Garage appearance/organization improvements
- Roof Replacement
- Built a patio, deck, or porch
- Garden and Landscape
- Exterior front entrance appearance improvements
Not yet a HIRI member and curious for a taste of what data sets HIRI members get access to? Simply download the historical version of this report from 2019 below: