Project Decision Study: Overview and Project Level Reports

After an uptick in 2020, home improve­ment activ­i­ty remained strong in 2021. This is great news for pro­fes­sion­als in the home and build­ing indus­try, as con­sumer activ­i­ty leads to prod­uct pur­chas­es and over­all mar­ket growth. How­ev­er, not every home improve­ment project is con­duct­ed sim­i­lar­ly, and not every home­own­er approach­es a project in the same fash­ion. For mar­ket­ing, sales, or busi­ness devel­op­ment pro­fes­sion­als in the indus­try, it is impor­tant to con­sid­er how these nuances could pro­vide addi­tion­al areas of oppor­tu­ni­ty when plan­ning for a suc­cess­ful 2022.

To iden­ti­fy unmet needs in project plan­ning, HIRI con­ducts a bi-annu­al project deci­sion study cov­er­ing 19 dif­fer­ent project cat­e­gories. The sur­veys includ­ed insight­ful ques­tions into con­sumers’ project sched­ules and deci­sion-mak­ing process­es, high­light­ing moti­va­tions for the project, project costs, and roles of house­hold mem­bers and paid professionals.

You can fol­low each of the fol­low­ing links to their indi­vid­ual report:

• Inte­ri­or Painting
• Exte­ri­or Painting
• Plumb­ing
• Elec­tri­cal
• Floor­ing
• Win­dows
• Insu­la­tion
• Sid­ing
• Kitchen Remod­el
• Bath­room Remodel
• Bath­room Addition
• Basement/​Attic Remodel
• Room or Garage Remodel
• Room or Garage Addition
• Garage appearance/​organization improvements
• Roof Replace­ment
• Built a patio, deck, or porch
• Gar­den and Landscape
• Exte­ri­or front entrance appear­ance improvements

Not yet a HIRI mem­ber and curi­ous for a taste of what data sets HIRI mem­bers get access to? Sim­ply down­load the his­tor­i­cal ver­sion of this report from 2019 below: