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Home Improvement Project Trends

Biennial Project Decision Study & Analysis

The home improvement market continues to show long-term resilience as project activity stabilizes from recent highs. While overall spending has moderated, homeowner engagement, especially for mid- to large-scale projects, remains strong and above historical norms.

HIRI’s 2025 Project Decision Study delivers trusted insight into how homeowners plan, fund, and execute home improvement projects. Covering 47 project categories with a focus on projects $5,000 and above, the study provides actionable intelligence to support strategic planning, product development, and go-to-market decisions.

See detailed reports covering the following project areas: Exterior Envelope, Interior Finish, Major Renovations, Mechanical Systems, and Yard, Garden and Outdoors.

Objectives

Determine medium- to large-sized home improvement project activity completed in the last 12 months, including total spending and financing methods.

Analyze completion methods, homeowner satisfaction, motivations, and factors influencing project delays.

Identify key influences and resources used in selecting and managing projects, professionals, and materials, as well as product purchasing channels used.

Explore project planning timelines, from idea inception to project completion.

Analyze demographic and household factors influencing home improvement projects.

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