Project Decision Study: Overview and Project Level Reports

The home improve­ment indus­try has proved to be resilient over time, includ­ing dur­ing the chal­leng­ing ear­ly years of the pan­dem­ic. Total project spend­ing spiked in 2021. In 2023, the mar­ket is eas­ing but project activ­i­ty is still above his­toric levels.

Learn more about project activ­i­ty from HIRI’s bi-annu­al project deci­sion study cov­er­ing 19 dif­fer­ent project cat­e­gories. The sur­veys includ­ed insight­ful ques­tions into con­sumers’ project sched­ules and deci­sion-mak­ing process­es, high­light­ing moti­va­tions for the project, project costs, and roles of house­hold mem­bers and paid professionals.

The objec­tives of this study are to:

• Inves­ti­gate changes in home­own­er moti­va­tions, project delays, and spend­ing behavior.
• Ana­lyze demo­graph­ic and house­hold fac­tors influ­enc­ing home improve­ment projects.
• Exam­ine the deci­sion-mak­ing process and sat­is­fac­tion lev­els asso­ci­at­ed with home improve­ment projects.
• Explore project plan­ning time­lines, sources of infor­ma­tion, and home­own­er sat­is­fac­tion across dif­fer­ent project types.
• Iden­ti­fy the roles and influ­ence of house­hold mem­bers and paid pro­fes­sion­als in home improve­ment projects.
• Ana­lyze con­sumer behav­ior in the home improve­ment mar­ket across 19 project cat­e­gories to iden­ti­fy trends and patterns.

Down­load the overview report on this page or you can fol­low each of the links below to learn more details about spe­cif­ic projects:

• Basement/​Attic Remodel
• Bath­room Addition
• Bath­room Remodel
• Elec­tri­cal
• Exte­ri­or Painting
• Floor­ing
• Exte­ri­or front entrance appear­ance improvements
• Garage appearance/​organization improvements
• Gar­den and Landscape
• Insu­la­tion
• Inte­ri­or Painting
• Kitchen Remod­el
• Built a patio, deck, or porch
• Plumb­ing
• Roof Replace­ment
• Room or Garage Addition
• Room or Garage Remodel
• Sid­ing
• Win­dows