After an uptick in 2020, home improvement activity remained strong in 2021. This is great news for professionals in the home and building industry, as consumer activity leads to product purchases and overall market growth. However, not every home improvement project is conducted similarly, and not every homeowner approaches a project in the same fashion. For marketing, sales, or business development professionals in the industry, it is important to consider how these nuances could provide additional areas of opportunity when planning for a successful 2022.
To identify unmet needs in project planning, HIRI conducted a project decision study covering 19 different project categories. The surveys included insightful questions into consumers’ project schedules and decision-making processes, highlighting motivations for the project, project costs, and roles of household members and paid professionals.