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    October 24, 2024

    Product Purchase Tracking Study - 2024

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    35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers
    35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers
    35% of Millennials and Gen Z Prioritize Projects to Enjoy Their Home Compared to Only 21% of Boomers

    HIRI’s Prod­uct Pur­chase Track­ing Study is one of the core research stud­ies pro­vid­ed to mem­bers that dives into detail on prod­ucts pur­chased by US house­hold con­sumers in the past year. The research deliv­ers detailed insights into mar­ket trends, prod­uct pur­chase inci­dence and instal­la­tions com­plet­ed among both Con­sumer and Pro audiences.

    See product category detailed reports on Building Materials & Structural Systems, Exterior Envelope, Furniture, Appliances, & Cleaners, Interior Finish, Mechanical Systems, Tools & Accessories, and Yard & Outdoor Living.

    Objectives

    Ana­lyze the pur­chas­ing behav­ior and pref­er­ences of home­own­ers across var­i­ous build­ing prod­uct groups (BPG).

    Exam­ine the impact demo­graph­ics and home char­ac­ter­is­tics have on home improve­ment prod­uct purchases.

    Iden­ti­fy fac­tors most impor­tant to home­own­ers’ prod­uct selec­tion and pur­chas­ing decisions.

    Report Overview

    2024 HIRI PPTS Overall Report

    Building Material & Structural Systems

    2024 HIRI PPTS Building Material Structural Systems Report

    Exterior Envelope

    2024 HIRI PPTS Exterior Envelope Report

    Furniture, Appliances & Cleaners

    2024 HIRI PPTS Furniture Appliances Cleaners Report

    Interior Finish

    2024 HIRI PPTS Interior Finish Report

    Mechanical Systems

    2024 HIRI PPTS Mechanical Systems Report

    Tools & Accessories

    2024 HIRI PPTS Tools Accessories Report

    Yard & Outdoor Living

    2024 HIRI PPTS Yard and Outdoor Living Report

    Research Files

    Cross Tabulations

    HIRI 2024 PPTS Tables Summary
    HIRI 2024 PPTS Tables Education Income Household Composition
    HIRI 2024 PPTS Tables Generation Age Ethnicity Gender
    HIRI 2024 PPTS Tables Home Characteristics
    HIRI 2024 PPTS Tables Product Group Purchasers

    Data File(s)

    HIRI 2024 PPTS SPSS Weighted SPSS File

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