Home Improvement Purchasing Seasonality: A Deeper Dive into HIRI's PPTS

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Oct 29, 2020 @ 1:00 PM EDT
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The HIRI Prod­uct Pur­chase Track­ing Study (PPTS), con­duct­ed bien­ni­al­ly since 1987, pro­vides a com­pre­hen­sive, overview of home­own­er pur­chase behav­ior, char­ac­ter­is­tics, and atti­tudes relat­ed to home improve­ment. Togeth­er with our long-time part­ner, NAX­ION, we are excit­ed to share insights from this year’s study, in which we applied a num­ber of enhancements.

This webi­nar pro­vides high-lev­el results of this year’s study, and focus­es pri­mar­i­ly on our enhanced view of sea­son­al­i­ty in indi­vid­ual and cat­e­go­ry-lev­el product

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