WEBINAR: Then & Now-5-Year Online Purchase Behavior in Home Improvement

Download This Report
Create a Free Account
Already a member?
Sign In

The Covid-19 pan­dem­ic fun­da­men­tal­ly altered con­sumer shop­ping behav­ior — as well as the way retail­ers and brands run their busi­ness­es. Now, with the world return­ing to ​“nor­mal,” it begs the ques­tion: are con­sumer behav­ior trends revert­ing back as well?

In this webi­nar, we take a deep dive into con­sumer and Pro data to under­stand this ques­tion. Through analy­sis of HIR­I’s Con­trac­tor Study on Prod­uct Pur­chase Chan­nel Pref­er­ences and TraQ­line’s online pur­chase rate data we uncov­ered 5 years of online mar­ket­place trends for over 170 dif­fer­ent prod­uct categories. 

What you will learn in this webinar:

  • Retail­er mar­ket share changes — online vs. brick
    • Big Box, Ama­zon, & Wayfair
  • Changes to online pur­chase rates by category 
  • Shop­ping behav­iors such as:
    • Shop online activ­i­ty type
    • Online cross shopping
    • BOPIS (Buy Online, Pick­up In-Store)
  • Usage of mobile apps to make purchases
Create a Free Account to Watch Video

Related Reports

WEBINAR: Home Improvement Purchasing Seasonality: A Deeper Dive into HIRI's PPTS

This webi­nar pro­vides high-lev­el results of HIR­I’s Prod­uct Pur­chase Track­ing Study, and focus­es pri­mar­i­ly on our enhanced view of sea­son­al­i­ty in indi­vid­ual and cat­e­go­ry-lev­el product

  • HIRI Membership Required
    members
State of the Smart Home

This report assess­es the US mar­ket for smart-home devices and the route to mar­ket. It includes mar­ket esti­mates for 2017 through 2020, mar­ket fore­casts from 2021 through 2025 in terms of rev­enue, and unit ship­ments with splits by route to mar­ket. Omdia defines the smart-home market’s scope to include all devices that have dig­i­tal con­nec­tiv­i­ty and act as part of a smart home.

  • HIRI Membership Required
    members
WEBINAR: The Impact of e-Commerce on the Home Improvement Industry

Joe Dero­chows­ki, Indus­try Ana­lyst for Home and Home Improve­ment with The NPD Group, pro­vides a deep-dive into what’s hap­pen­ing with e‑commerce and home improvement.

  • HIRI Membership Required
    members

Stay Informed

Sign up for the HIRI newslet­ter to stay informed about the research we’re con­duct­ing, home improve­ment indus­try trends, and infor­ma­tion on our upcom­ing Home Improve­ment Insights Summit.