WEBINAR: Then & Now-5-Year Online Purchase Behavior in Home Improvement

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The Covid-19 pan­dem­ic fun­da­men­tal­ly altered con­sumer shop­ping behav­ior — as well as the way retail­ers and brands run their busi­ness­es. Now, with the world return­ing to nor­mal,” it begs the ques­tion: are con­sumer behav­ior trends revert­ing back as well?

In this webi­nar, we take a deep dive into con­sumer and Pro data to under­stand this ques­tion. Through analy­sis of HIR­I’s Con­trac­tor Study on Prod­uct Pur­chase Chan­nel Pref­er­ences and TraQ­line’s online pur­chase rate data we uncov­ered 5 years of online mar­ket­place trends for over 170 dif­fer­ent prod­uct categories. 

What you will learn in this webinar:

  • Retail­er mar­ket share changes — online vs. brick
    • Big Box, Ama­zon, & Wayfair
  • Changes to online pur­chase rates by category 
  • Shop­ping behav­iors such as:
    • Shop online activ­i­ty type
    • Online cross shopping
    • BOPIS (Buy Online, Pick­up In-Store)
  • Usage of mobile apps to make purchases
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