Most brands now allocate up to 20% of their total marketing spend on influencer marketing. Furthermore, many home improvement brands use influencers to help share their brand stories with consumer and trade audiences, including architects, builders, contractors, and designers.
Join us as we explore:
• Shaping an effective influencer marketing strategy through marketing campaign alignment, audience targeting, and more
• Partnership considerations including paid vs. trade, micro vs. macro, and short vs. long-term engagements
• Activating partnerships beyond single engagements, maximizing influencer content, and tracking results for measurement reports
Meet our presenters:
John Mader manages a team of more than 40 specialists creating cohesive engagement strategies that span public relations, influencer marketing, content marketing, social media, paid media, and search marketing.
Amanda Williams has more than 20 years of experience providing strategic guidance, content creation, and influencer and public relations support for building products and home décor brands targeting builders, remodelers, designers, and consumers.