Influencer Marketing for Home Improvement Brands

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Oct 27, 2021 @ 1:00 PM EDT

Most brands now allo­cate up to 20% of their total mar­ket­ing spend on influ­encer mar­ket­ing. Fur­ther­more, many home improve­ment brands use influ­encers to help share their brand sto­ries with con­sumer and trade audi­ences, includ­ing archi­tects, builders, con­trac­tors, and designers. 

Join us as we explore:

• Shap­ing an effec­tive influ­encer mar­ket­ing strat­e­gy through mar­ket­ing cam­paign align­ment, audi­ence tar­get­ing, and more

• Part­ner­ship con­sid­er­a­tions includ­ing paid vs. trade, micro vs. macro, and short vs. long-term engagements

• Acti­vat­ing part­ner­ships beyond sin­gle engage­ments, max­i­miz­ing influ­encer con­tent, and track­ing results for mea­sure­ment reports


Meet our presenters:

John Mad­er man­ages a team of more than 40 spe­cial­ists cre­at­ing cohe­sive engage­ment strate­gies that span pub­lic rela­tions, influ­encer mar­ket­ing, con­tent mar­ket­ing, social media, paid media, and search marketing.

Aman­da Williams has more than 20 years of expe­ri­ence pro­vid­ing strate­gic guid­ance, con­tent cre­ation, and influ­encer and pub­lic rela­tions sup­port for build­ing prod­ucts and home décor brands tar­get­ing builders, remod­el­ers, design­ers, and consumers.