DIY to Do it for Me HERO

DIY to DIFM in Home Improvement

How do home­own­ers use the prod­ucts they pur­chase? The answer sheds light on how they are plan­ning to improve their home — and what they need and want from you.

This info­graph­ic offers a com­pre­hen­sive look at home improve­ment actions, atti­tudes and demo­graph­ics, help­ing you seg­ment poten­tial cus­tomers and under­stand their needs.


  • Rough­ly two-thirds of com­plet­ed home improve­ment projects are done com­plete­ly DIY.
  • About 75% of com­plet­ed projects have at least some DIY involvement.
  • Home­own­ers who opt for the DIY route have high­er satisfaction.
  • Boomers are twice as like­ly as Mil­len­ni­als to hire a pro.

Data comes from the Home Improve­ment Research Insti­tute (HIRI) Project Deci­sion Study and Prod­uct Pur­chase Track­ing Study, research that is avail­able at no cost to HIRI mem­bers. Join now for access to this and many more reports as well as peer-to-peer net­work­ing oppor­tu­ni­ties and dis­count­ed indus­try events. JOIN NOW

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