How do homeowners use the products they purchase? The answer sheds light on how they are planning to improve their home — and what they need and want from you.
This infographic offers a comprehensive look at home improvement actions, attitudes and demographics, helping you segment potential customers and understand their needs.
Data comes from the Home Improvement Research Institute (HIRI) Project Decision Study and Product Purchase Tracking Study, research that is available at no cost to HIRI members. Join now for access to this and many more reports as well as peer-to-peer networking opportunities and discounted industry events. JOIN NOW
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