Stay Ahead of the Changes

Impacting Home Improvement

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What is the HIRI Summit?

HIRI's Summit gives you free access to the leading home improvement experts who offer advice and knowledge on all things in the industry. The industry has changed and will continue to change due to this novel time with COVID-19.

The HIRI Summit is a one-stop-shop for getting a comprehensive understanding of what your company should do to stay ahead of the changes impacting home improvement.

The Summit provides information on the home improvement industry, including:

Exclusive secondary research
Insights on shifts in the channel
Key market drivers
Changes in product & project preferences

Highlights From Past HIRI Summits

Do not underestimate the effects that trade wars have on “bystander” countries and industries—firms can and have paid dearly for assuming they will be unaffected simply because their supply chains and/or end products are not being directly targeted.


David Logan

The fundamentals of the home improvement market are strong, and housing stock and homeowner make-up are favorable in keeping the market strong.


Liza Hausman

When you talk about sustainability as it relates to home improvement purchases, savings is not an effective message. Try to tie the benefit to health, and give Americans prescriptive steps to take to make it happen.

Shelton Group

Suzanne Shelton

Adaptation is key right now. We are in a space where media is constantly changing because technology is constantly changing. ‘Ask your neighbor’ has now become ‘Ask Google.’ When you can’t try before you buy, brands have to offer other modes like videos and reviews that make you feel like you are experiencing the process. Video has now become a trusted source for information, product transparency and added value.

Market Director at Hearst Media Group and House Beautiful

Carisha Swanson

Shopping and purchasing via mobile device is growing rapidly and must be a main strategy at retail.

The Home Depot

Brendan Baby

For home improvement, the shopper’s journey is not just ‘where do I find this?’ but more importantly ‘how do I do this?’ making the role of the associate critical.


Amy Anthony