Stay Ahead of the Changes

Impacting Home Improvement

Register to receive updates on our 2022 Summit!

What is the HIRI Summit?

HIRI's Summit gives you free access to the leading home improvement experts who offer advice and knowledge on all things in the industry. The industry has changed and will continue to change due to this novel time with COVID-19.

The HIRI Summit is a one-stop-shop for getting a comprehensive understanding of what your company should do to stay ahead of the changes impacting home improvement.

The Summit provides information on the home improvement industry, including:

Exclusive secondary research
Insights on shifts in the channel
Key market drivers
Changes in product & project preferences
Stay Ahead of the Changes Impacting Home Improvement

Register below to receive details on upcoming events and other HIRI news!

Summit Agenda

Check out the line up of experts for the 2021 HIRI Summit.

Day 1
Sponsored By
Focus: Market
  • Dr. John Raines & James Bohnaker: Looking Past COVID: Analyzing the US Economy and Politics in the Months Ahead
  • Ali Wolf: The State of the Economy and Housing Market
  • Rob Dietz: Housing Affordability Headwinds in 2021
  • Jessica Lautz: 18 Months Later: Where Does The Housing Market Go from Here?
Day 2
Sponsored By
CR research
Focus: Customer, Products and Projects
  • Jie Zhao, PhD: Wellness Trends in Home Improvement Markets Beyond COVID-19
  • Liza Hausman: Analyzing the Home Remodeling Industry: Trends, Motivations and the Pandemic’s Legacy
  • Therese Caruso: Home in a Post COVID World
  • Taryn Boyd: Micro-Generational Chaos and Consequences
  • Zach Williams: Big Tech Shifts & How It Will Change the Building Products Industry
Day 3
Sponsored By
Evercommerce Black
Focus: Channels
  • Doug Stephens: Reengineering Retail: The Future of Selling in a Post-Digital World
  • Russ Dieringer: At the Edges: Emerging Channels and the Capabilities Needed to Thrive
  • Craig Webb, Micah Mallace, Ari Ashe, Anthony Smith: Panel Discussion - Supply Chain Jitters: What’s Next?
  • Dan Tratensek: Independent Home Improvement Retailing in a Post-Pandemic Market
  • Grant Farnsworth: Trends in Contractor Supplier Behaviors - What has changed and why

Highlights From Past HIRI Summits

Do not underestimate the effects that trade wars have on “bystander” countries and industries—firms can and have paid dearly for assuming they will be unaffected simply because their supply chains and/or end products are not being directly targeted.


David Logan

The fundamentals of the home improvement market are strong, and housing stock and homeowner make-up are favorable in keeping the market strong.


Liza Hausman

When you talk about sustainability as it relates to home improvement purchases, savings is not an effective message. Try to tie the benefit to health, and give Americans prescriptive steps to take to make it happen.

Shelton Group

Suzanne Shelton

Adaptation is key right now. We are in a space where media is constantly changing because technology is constantly changing. ‘Ask your neighbor’ has now become ‘Ask Google.’ When you can’t try before you buy, brands have to offer other modes like videos and reviews that make you feel like you are experiencing the process. Video has now become a trusted source for information, product transparency and added value.

Market Director at Hearst Media Group and House Beautiful

Carisha Swanson

Shopping and purchasing via mobile device is growing rapidly and must be a main strategy at retail.

The Home Depot

Brendan Baby

For home improvement, the shopper’s journey is not just ‘where do I find this?’ but more importantly ‘how do I do this?’ making the role of the associate critical.


Amy Anthony

Register to receive details on our 2022 event and other HIRI news!

HIR­I’s Sum­mit gives you free access to the lead­ing home improve­ment experts who offer their knowl­edge on all trends in the indus­try. A one-stop-shop for a com­pre­hen­sive under­stand­ing of what your com­pa­ny should do to stay ahead of the changes impact­ing home improvement.

HIRI 2021 Summit Landing Page ipad laptop graphic
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